To effectively market your business online, you need a targeted and multi-channel approach.
Chicago, IL (PRWEB) May 11, 2011
Smart Resources is one of the most respected independent staffing firms in Chicago, specializing in permanent and temporary administrative placement.
In an increasingly competitive environment, Smart Resources needed to maintain loyal relationships with current clients, generate new leads and attract a highly qualified talent pool, Simplified Solutions, a Chicago marketing agency, developed a strategic online marketing roadmap that helped the staffing firm meet the demands of today's marketplace and increase their visibility.
Starting with Smart Resource’s website, a new home page was developed and the entire website was optimized with search-friendly keywords.
Simplified Solutions also implemented a robust suite of online marketing solutions designed to increase Smart Resource’s online presences within the Chicago HR and small business community.
A Google Adwords pay-per-click campaign improved lead development.
Thought leadership was promoted with a series on online PR releases featuring cases studies, employment trends and best-practice management tips.
Segmented email marketing campaigns targeted current and potential customers with added value content and offers.
Social media was also an important element of marketing the brand. Highly interactive social media platforms on Linked-In, Twitter, and Yelp were promoted to engage clients and create loyalty.
Since the launch, website traffic has increases by 177%. Smart Resources now ranks in the top five results for all their key search terms. Paid Search conversion rates increased by 221% and the PPC campaign landed two new accounts during its two-month run. Email marketing boasted an open rate of over 40% among customers and candidates. Additionally, the opt-in rate grew by 120%.
The online marketing campaign had propelled Smart Resources success and positioned the firm for growth.
To learn more, contact Tom Casale at 312-846-7669 or email the company at info(at)simplifiedsolutions(dot)biz.
Simplified Solutions is a Chicago online marketing firm specializing Online Marketing Strategies, Social Media Management, Search Engine Marketing, Email Campaigns and Mobile Marketing.
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