TrialPay Expands to 6,000 Merchants and 12 Million Users

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The online payment platform integrates new verticals; Sees 20 percent growth in merchant and user numbers in just six weeks

We had our start in software, but now premier merchants across many verticals have realized that they too can monetize free users, re-engage subscription users and develop new revenue streams by partnering with TrialPay

TrialPay, the original ad-supported payment platform, marks two milestones today by reaching 6,000 merchants and acquiring its 12 millionth user. This represents a 20 percent growth in merchant and user numbers in just over a month for the two-year-old payment platform. Such impressive growth in the midst of a recession is a testament to TrialPay's versatility; the once software-centric payment company has rapidly expanded its platform to new verticals as a response to the needs of today's shopper and is now an effective payment solution for virtually all e-commerce industries.

"We had our start in software, but now premier merchants across many verticals have realized that they too can monetize free users, re-engage subscription users and develop new revenue streams by partnering with TrialPay," said Alex Rampell, TrialPay's CEO. "TrialPay is now a payment option for 6,000 online merchants across several industries. As a result, we've added two million users in a matter of weeks."

Through TrialPay, customers can get free subscriptions and products from industry-leading companies, such as a software license from ZoneAlarm, an online dating service membership from Match.com or a subscription to The Wall Street Journal. Or, they can get free career advice through companies like CareerBuilder.com, which is especially appealing at a time when unemployment is rising and more and more Americans are looking for jobs.

TrialPay's innovative model attracts industry-leading merchants because it increases a customer's willingness to buy by offering hundreds of ways to pay. Using TrialPay, online merchants give away their product or service for free when shoppers complete one offer from blue-chip advertisers, such as sending flowers from FTD, signing up for Blockbuster or buying clothes from Gap. TrialPay now works with 6,000 merchants across many verticals, including software, online games, publishing, retail and subscription services, and continues to expand into new industries as a direct response to the needs and desires of today's shopper.

"TrialPay has perfected the 2-for-1 payment option," said Laura Yecies, Vice President and General Manager of Check Point's ZoneAlarm consumer division. "By pairing our potential customers with their ideal offer, chosen from a group of blue-chip advertisers with whom we are proud to be associated, ZoneAlarm was able to raise conversion rates, and ultimately increase our revenues."

TrialPay in Action

For a free subscription of ZoneAlarm, visit:
http://www.trialpay.com/stores/zonelabs/iss2?tid=6rGiipo

For a free 3-month subscription to Match.com, visit: http://www.trialpay.com/checkout/?c=093ee1a&tid=6rGir-1

For a free 1-month subscription of The Wall Street Journal, visit: http://www.trialpay.com/stores/wsj/1month?tid=A7DWWN2

About TrialPay:
TrialPay is the only payment method that increases a customer's willingness to pay. Visa, MasterCard, PayPal and other standard payment options process transactions but they do nothing to boost sales. TrialPay entices shoppers to complete their purchase by giving a 2-for-1 with every transaction. Shoppers get their original product for free by completing one offer from blue-chip advertisers. With TrialPay, everyone wins: merchants make more sales from their current traffic, advertisers acquire new customers on a pay-for-performance basis and shoppers get a free product with every purchase.

TrialPay works with more than 6,000 premium merchants, including McAfee, The Wall Street Journal, Skype, Match.com and other industry leaders in software, games, publishing, online services and retail. TrialPay currently has more than 12 million registered users and offers 2,000 ways to pay by transacting with name-brand advertisers. For more information, visit http://www.trialpay.com.

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Lisa Contoyannis
TrialPay
(650)-318-0000
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Nikki Festa
fama PR
(617)-758-4175
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