Cleveland, Ohio (PRWEB) June 21, 2010
"SEM and SEO for Enhancing Online Reputation - What, Why and How" will be the topic of the next Web Association luncheon, to be held at Windows on the River in Cleveland on Tuesday, June 29th from 11:30 a.m. to 1:30 p.m. Speakers Alison Morey of Metrics Marketing Group and Kurt Krejny of Fathom SEO, joined by moderator Sage Lewis of SageRock Inc., will offer trenchant search engine marketing tactics for business transparency - creating positive online press and responding to negative criticisms and publicity on the Internet.
"Due to the online realities of social media, companies today are far more vulnerable than ever before to criticisms, complaints and negative feedback about their products and services," explained Krejny, the Director of SEM Best Practices at Fathom SEO. "Social networking comments and online review websites can be powerful for consumers and businesses if the content is positive. But disgruntled former employees, cut-throat competitors and dissatisfied customers can use the Internet to unfairly smear the name of legitimate businesses. Negative or misleading information can show up in search results and deter possible new clients from engaging with those businesses' websites. Reputation monitoring is all about pushing down those negative search listings so your company can be seen in the best light possible, using search engine marketing techniques."
Along with Krejny, SEM Specialist Alison Morey of Metrics Marketing will provide insights, examples, tools and advice on helping companies to expand their online footprints positively in an age where negative publicity can be generated anonymously. Sage Lewis, president of SageRock, Inc., will moderate the panel discussion.
Sponsored by the Web Association, the luncheon will be held at Windows on the River, 2000 Sycamore Street, Cleveland, Ohio, 44113 on Tuesday June 29th starting at 11:30 a.m. Price for the presentation and lunch is $25 for professionals and $17 for students. More details and registration information can be found at: http://www.webassociation.org/eventDetails.cfm/eventid/51
About Fathom SEO
Fathom SEO is an ethical Internet marketing firm, specializing in organic search engine optimization, opt-in email marketing, online public relations, Internet video production, and pay-per-click advertising. Fathom SEO has worked with clients such as Eaton Corp., Bissell, Career Education Corp. and The Cleveland Clinic. Follow Fathom SEO on Twitter: @fathomseo
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