Range Online Media Launches In-house Strategy and Research Department

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Company hires marketing veteran Dustin Engel to lead consumer strategy and research initiatives for clients and industry.

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Dustin is a talented, intuitive marketer, and he is passionate about diving into data and exploring the story of consumer behavior and industry trends. He is also experienced across multiple verticals and online marketing disciplines, which is why his direction of this team will benefit our current client base and new clients in the most optimal way

Range Online Media, a leading search marketing agency specializing in the integration of paid search marketing, search engine optimization and online media strategy, has recently launched an in-house Strategy and Research department, and in doing so, has hired Dustin Engel as Director of Consumer Strategy and Research to head the division. The new Strategy and Research department will support Range's client goals by providing them with in-depth consumer and industry reports, integrated studies and strategic information compiled from both proprietary and third party sources.

In addition to Range's own proprietary, historical search and media data, the Strategy and Research department utilizes the most comprehensive data from high-level consumer-research organizations including Jupiter Research and Nielsen/NetRatings. Combining vendor statistics and account histories, the department provides clients with detailed information on the latest consumer trends and industry developments. These take the form of monthly vertical-specific studies, consumer insight reports and specific client strategy reports.

"Range has built an industry-recognized reputation for excellent service," said Engel. "A large part of that reputation stems from our individualized approach to client relations and account management and our tool-agnostic approach. With an in-house Strategy and Research department, focused on in-depth consumer insights, industry revelations and client business needs, we are taking that level of service a step further."

Mr. Engel joined the Range team in Q4 of 2006, bringing to the company more than 10 years of experience in internet technology, and marketing and media strategy in both business and consumer products and services. Prior to joining Range, he led strategic marketing initiatives at Match.com and was the Director of Business Development at American Greetings Interactive. He was also a key member of the launch team at Blockbuster Online (now Blockbuster Total Access), driving the online marketing efforts that allowed Blockbuster Online to be named the #1 online retailer in year-over-year growth of unique visitors by comScore Media Metrix.

"Dustin is a talented, intuitive marketer, and he is passionate about diving into data and exploring the story of consumer behavior and industry trends. He is also experienced across multiple verticals and online marketing disciplines, which is why his direction of this team will benefit our current client base and new clients in the most optimal way," said Misty Locke, President and Co-Founder of Range Online Media. "We have been working on a concentrated Strategy and Research division as part of our long-term client growth goals, and Dustin is the ideal candidate to focus on those efforts."

ABOUT RANGE ONLINE MEDIA
Range, founded in 2001, is a leading search and interactive marketing agency that delivers high-yield results for Fortune 500 clients through comprehensive, online marketing services, including pay for placement, natural search optimization, online media placement, strategic planning, performance optimization and more.

Range created and employs the Strategic Results System (SRS), a suite of technologies that our account teams utilize to constantly optimize results and exceed client goals. Range has received OMMA and Adrian awards, was named Supplier of the Year by a Fortune 500 company and has generated more than $1 billion in online revenue through search.

We currently offer strategic leadership and campaign management services to NIKE, Inc., Accor Hotels, Neiman Marcus, The Container Store, Toshiba, CompUSA, Wyndham Hotels & Resorts and many other smart clients. Range is headquartered in Texas and has offices in New York, California, Utah and Canada. Please visit our website at http://www.RangeOnlineMedia.com.

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