How to Succeed Online this Holiday Shopping Season: 5 Things You Can Do Today - Live Webcast at Search Marketing Now

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Shopping industry analyst Brian Smith offers 5 smart and easily implemented tactics that online retailers can use to prepare for the holiday season

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How to Succeed Online this Holiday Shopping Season: 5 Things You Can Do Today.

On Tuesday, September 15 at 1 PM Eastern Daylight Time, Search Marketing Now presents "How to Succeed Online this Holiday Shopping Season: 5 Things You Can Do Today." This webcast is free and is sponsored by Marin Software.

Given today's down economy and consumers' changing spending habits, what can online retailers do to create an upward trend in sales through the most effective online marketing channels?

Brian Smith, shopping search industry analyst, will look at what the experts are predicting for holiday shopping 2009. He'll then review the key elements that go into an effective e-commerce site, and cover 5 tactics online retailers can quickly implement to prepare themselves for the coming holiday shopping season.

He'll present one smart and easily implemented tactic in each of the following areas: improving a pay per click (PPC) advertising campaign; driving more sales through the Comparison Shopping Engines; using reporting to make smart decisions; making the most of e-mail marketing; and, increasing conversion rates.

Registration is open and more information is available at

Brian Smith has been covering shopping search and vertical search markets for 4 years. He is recognized as an industry leader in shopping search, which he covers on his site, He is the CEO of

This webcast is sponsored by Marin Software. Founded in April 2006 by experienced search marketers and software experts, Marin Software provides a browser-based, enterprise-class paid search management application for advertisers and agencies. Marin Search Marketer® addresses the workflow, analysis, and optimization needs of advertisers and agencies, saving time and improving financial performance for large-scale SEM campaigns. Marin is designed for those who are spending at least $100,000 monthly on paid search. Marin's over 130 customers collectively manage in excess of $500 million of annual search spend via Marin's application. Customers include University of Phoenix, Neo@Ogilvy, Razorfish, Reply!, and ZipRealty.

About Search Marketing Now and Third Door Media:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX East, SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.


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