Real Magnet Launches Enhanced Surveys Module

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New survey creation interface and added features improves survey experience for marketers and respondents.

First, new features provide better, more specific data from the respondent. Second, because it's integrated in the MagnetMail broadcast tool, the data can be blended with email marketing history to give a more complete view of respondents' profile and preferences.

Leading email service provider Real Magnet today launched an enhanced version of its MagnetMail Surveys Module featuring an intuitive drag-and-drop interface, extensive customization and branding capabilities, and new features to improve response rates.

Improvements made to the MagnetMail Surveys Module benefit both the survey creator and the survey respondent -- making the process of creating and completing a survey a less painful and more rewarding experience.

"The enhanced MagnetMail Surveys Module really is a 1-2 punch for organizations that want to know more about their current and prospective customers," said Real Magnet CEO Tom Pines. "First, new features provide better, more specific data from the respondent. Second, because it's integrated in the MagnetMail broadcast tool, the data can be blended with email marketing history to give a more complete view of respondents' profile and preferences."

This marketing intelligence ultimately helps companies achieve better email marketing results through more targeted, relevant messaging to their audiences.

Some highlights of the enhanced Surveys Module include the introduction of:

  • Conditional branching which allows users to send respondents to different parts of the survey depending on how they answer a specific question. Conditional branching provides respondents with a more personalized survey experience, increasing response rates.
  • Real Time Results/Polling, providing the ability to share the results of surveys or polls with respondents in real-time - either as part of a confirmation message or as a Web page.
  • Drag-and-Drop functionality which makes survey creation faster than before and allows users to quickly and easily arrange the flow of their surveys.
  • Almost limitless customization and formatting options, giving users complete control over a survey's branding and look and feel.

The enhanced MagnetMail Surveys Module is available exclusively from Real Magnet. Current Real Magnet clients and MagnetMail users will automatically have access to the new features and functionality available in this release. To request a demo of the enhanced MagnetMail Surveys Module, go to Real Magnet's website or call 301-652-4025.

About Real Magnet:
Real Magnet LLC is a leading national Email Service Provider. Its primary application, MagnetMail, is a comprehensive email marketing application that integrates social networking, mobile, RSS, fax, survey, and event registration capabilities into one platform and database. More than 1,000 organizations use MagnetMail to communicate with customers and prospects. Founded in 2000, Real Magnet is privately-held and based in Bethesda, MD.

Contact
Dana Marsh
Director, Marketing
Real Magnet
301-652-4025 x132
http://www.realmagnet.com

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Dana Marsh
Real Magnet
301-652-4025 ext. 132
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