TicketBiscuit Showcases High-Demand Expertise with Garth Brooks Sellout

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TicketBiscuit Used a Rare Performance by Country Superstar Garth Brooks to Demonstrate Its Capability to Handle Ticketing Operations For High-Demand Events.

TicketBiscuit powered the ticketing operations for the Sun Valley Summer Symphony's 2010 Benefit Concert featuring Garth Brooks.

For the Garth show, we knew demand would be phenomenal, and that presented an opportunity to how capable we are of handling major on-sales.

This Sunday, August 1st 2010, Garth Brooks will be performing to a sold-out crowd in Sun Valley, Idaho with members of the Sun Valley Summer Symphony. Every year, the Sun Valley Summer Symphony hosts a headline performer for a single concert; the monies raised support the Symphony’s free concerts and musical programs.

According to Brooks, billionaire Sun Valley resident Steve Wynn convinced him to do the one-of-a-kind show. "I have never done anything like this,” Brooks explained in a press release, "but Wynn says, ‘It's the best!,’ so I am very excited about the evening!"

For TicketBiscuit, a growing ticketing operation out of Birmingham, Alabama, the Garth Brooks concert represented much more than just a superstar in a super performance. The company secured the ticketing rights to the concert in late 2009, and knew that it presented the perfect opportunity for a showcase of their own.

“There are literally hundreds of ticketing companies out there,” says TicketBiscuit CEO, Jeff Gale. “But very few have the technology and capacity to handle intense spikes in demand. For the Garth show, we knew demand would be phenomenal, and that presented an opportunity to how capable we are of handling major on-sales.”
According to Gale, the TicketBiscuit system “handled a spike in demand equal to several times the supply of tickets available,” resulting in a complete sellout in a matter of minutes. “We never missed a beat,” Gale said.

Sun Valley Summer Symphony Executive Director Jennifer Teisinger praised TicketBiscuit’s efforts. “From the onset they have been a joy to deal with. Not only is their software smart, reliable, and robust, but the service and attention we’ve received throughout the process has been remarkable. I’d recommend them to anyone.”

About TicketBiscuit: TicketBiscuit, founded in 2001, provides proprietary software that powers the online ticket sales of over 400 clients in 1300 venues across the United States and Canada. TicketBiscuit’s complete suite of services and solutions empowers clients to sell tickets online through their own websites, via call center, and via the TicketBiscuit web-based box office interface. For more information on TicketBiscuit, please visit http://www.ticketbiscuit.com.


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Eric Housh
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