Can Online Video Marketing Rescue Businesses from Google’s Panda & Penguin Updates?

Share Article

With the recent updates and changes coming out of global search engine Google, the online world has had to review their marketing methods across the board. Many traditional techniques of gaining rank position and driving web traffic have become redundant. This has caused businesses worldwide to re-evaluate their SEO and web strategies. Director of Melbourne Video Production, David Jenyns explains how businesses must diversify to survive these changes.

QR Code Video Marketing

using strictly SEO is like having all your eggs in one basket

A large proportion of the online community became unsettled last year when Google released their ‘Panda’ update. The update upset the order of how SEO (Search Engine Optimization) impacts a website’s search ranking. The release came out to eliminate irrelevant and spam-related results, but it affected most businesses – good and bad – and somewhat levelled the playing field. With a level of uncertainty, business owners did their best to adapt to the changes. After 'patching up the holes', everything seemed to go back to normal.

Google then released ‘Penguin’ within the last few weeks. This new update shook the online world again. Many methods that website owners and SEO marketers had implemented over the years to earn their search engine ranking had now been made ineffective.

“These updates affect so many businesses” says David Jenyns, Marketing, SEO and online video marketing expert, “and if they don’t take action to defend themselves, it can – and will – happen again.”

Jenyns, known SEO teacher and director of Melbourne Video Productions could see this progression coming. “Google holds the key to a business’s success or failure online” he says, “and using strictly SEO is like having all your eggs in one basket – you can’t chance it, you must diversify.”

Jenyns continues, “A lot of people don’t realize how easy it is to spread their marketing dollars around. For example, Youtube gets 4 billion global video views everyday - so what does that say about your audience? It says they love web video.”

The statistics prove online video marketing’s influence is farther reaching than first thought. Earlier this year, a Bright Roll survey found that 65% of marketers plan to reallocate their campaigning dollars from TV to online video. While a quarter of those marketers see online and mobile video as the two areas that will gain the largest spend increase over the next two years.

With this knowledge, David Jenyns says “It’s time for classic SEO, web video and real world marketing to be integrated together to level the playing field for online businesses.”

He continues, “we recently placed a physical QR Code for one of my clients, The Dentists, near their business location, on a busy public sidewalk.” A QR (Quick Response) Code looks like a barcode, except it holds a larger amount of data that can lead to websites, web videos or other information.

Jenyns then says, “passersby can’t help themselves because it says Bored? Scan This – the curiosity gets the better of them. They then use their smartphone to scan the code, and they get introduced to The Dentists via web video, as they stand on the street.”

“Businesses really need to move forward with their marketing” says Jenyns, and his company Melbourne Video Productions offers easy, end-to-end services for those who want to make gains in the current online market, and protect themselves from any uncertainty ahead.

About Melbourne SEO & Melbourne Video Production is a full service search engine optimization (SEO) consultancy, based in Australia, but with a worldwide client base. Known for being at the cutting edge of strategic SEO practices, the company delivers a growing suite of services.

Melbourne Video Productions, formed out of sheer demand. Armed with professional filmmakers and proficient scriptwriters to work in conjunction with Melbourne SEO Services’ internet marketing nous, we won’t just spearhead your website in the sea of results, but make you look good while doing it!

There is no other company like us, offering both internet marketing combined with professional web video. With our focus always at the horizon, we’ll continue to be at the front of this wave, and will no doubt be at the forefront of the next, before anyone else knows the surf’s up.
More about Melbourne SEO Services and Melbourne Video Production can be found at

Share article on social media or email:

View article via:

Pdf Print

Contact Author

David Jenyns
Follow us on
Visit website