Online Video, Mobile, and Social Networking Platforms to Drive Global Market for Online Advertising, According to a New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Online Advertising market. Global online advertising market is forecast to reach US $84.8 billion by the year 2017, primarily driven by strong contributions from mobile, online video and social networking advertising platforms. Increasing adoption among SMEs and e-commerce companies, and robust demand from emerging markets, particularly Asia-Pacific also augurs well for the market.

Online Advertising: A Global Strategic Business Report

Follow us on LinkedIn – The evolution and rapid proliferation of Internet has set a perfect platform for online advertising industry to flourish. Featuring interactive capabilities and capable of reaching wide range of audience with host of information delivery formats such as image, video, and audio, the Internet has become one of the most attractive advertising mediums for companies across the globe. Growth in the online advertising market over the years has been primarily driven by soaring number of Internet users, increasing time spent by individuals surfing and browsing web, and growing number of companies having online presence. Rapidly increasing Internet user-base continues to provide a fertile ground for marketers to explore online advertising without spending millions of dollars that they do on other media.

Rapid proliferation of Internet-enabled mobile devices such as smartphones and tablet PCs, growing penetration of mobile broadband, and subsequent rise in number of mobile Internet users bodes well for the future of the global online advertising market, as these trends only intensify the need for advertisers to focus their attention and investments on online ad campaigns and promotional efforts targeting mobile users. Mobile platforms allow advertising companies to reach their target customers as they make purchase decisions in real-time, thereby driving their increased attention and investments on this advertising medium. Online video services and social networking platforms such as Facebook and Twitter only add to the market prospects for online advertising as they allow online advertisers running their campaigns on these services to reach out to targeted and most relevant customers.

Growing adoption of online advertising among Small and Medium Enterprises (SMEs) augurs well for the future of the market. Given their smaller advertising budgets and limited promotional campaigns, SMEs are increasingly banking on the online advertising for selectively and cost-effectively targeting their customer clusters, thereby driving tremendous opportunities for the market. Not only SMEs, but several e-commerce companies such as eBay, Amazon, and Taobao and others with an online storefront are also increasingly adopting online advertising as their key marketing strategy, thereby driving gains for the market. Providing precise end-to-end feedback loops, wider coverage and commercial exposures that can be easily tracked, online advertising, particularly paid search advertising is proving to be medium of choice for SME and e-com companies, which augurs well for the market.

As stated by the new market research report on Online Advertising, the US is the largest regional market having accounted for a majority share in the total revenue generated for global online advertising market in the year 2011. Retail advertisers, followed by finance and telecom companies represent major contributors to the US online advertising market. Asia-Pacific on the other hand is the fastest growing regional market. Growth in the Asia-Pacific region is primarily being driven by search market the largest segment, waxing at a CAGR of about 9.96% over the analysis period 2009 through 2017.

Key participants profiled in the report in the market include 24/7 Real Media Inc., AOL Inc, Inc., Copernic Inc., DoubleClick Inc., Eniro AB, Google Inc., IAC/InterActiveCorp., InfoSpace Inc., MSN, Sina Corporation, Inc., Tencent Inc., Tom Online Inc., TradeDoubler AB, ValueClick Inc., and Yahoo Inc.

The research report titled “Online Advertising: A Global Strategic Business Report”, announced by Global Industry Analysts, Inc. provides a comprehensive review of current market trends, industry overview, product profile, product innovations, recent industry activity and profiles of market players worldwide. Analysis and overview is provided for major geographic markets such as United States, Canada, Japan, Europe (France, Germany, United Kingdom, Italy, Spain, Sweden, and Rest of Europe), Asia-Pacific (South Korea, China, Australia and Rest of Asia-Pacific), Latin America and Rest of World. Key market segments analyzed include Search, Display Ads and Other Online Advertising Modes and Formats.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Global Industry Analysts, Inc.
Telephone: 408-528-9966
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