Not only are they recognizing that they need to know what’s being said about them in Web 1.0 and Web 2.0 spaces, they are also keenly interested in effectively engaging online stakeholders using the analytics-driven approach that v-Fluence deploys to deliver more cost-effective, efficient and measurable Internet campaigns for clients.
San Diego (PRWEB) May 27, 2008
v-Fluence Interactive is pleased to announce the hiring of a new team member to complement the company’s growing base of clients and research in its pharmaceutical and healthcare practice area.
This week, Kirsten Shae Johnson joins v-Fluence as a Director, adding to the current healthcare-focused team at the company. Shae joins v-Fluence after serving as a public policy communications analyst for Astrazeneca, one of v-Fluence’s current clients. Prior to that, Shae worked as a reporter for Mainichi Newspapers, where she focused on new media trends and related culture.
“We’re delighted to have Shae on board,” says Jay Byrne, v-Fluence CEO and President. “Shae brings a deep understanding of the issues and opportunities pharmaceutical and related health organizations face online — expertise that will enhance the value of the client work and research we provide across several key therapeutic areas.”
Byrne notes that Shae’s hiring marks the company’s broader expansion into the pharmaceutical and health marketing and public affairs space. Earlier this year, v-Fluence added the Pharmaceutical Research and Manufacturers of America (PhRMA), the National Alliance on Mental Illness (NAMI), and AstraZeneca’s SYMBICORT® brand to its list of healthcare clients. v-Fluence provides patent-pending Internet market analytics, online monitoring/analysis, search marketing and issues management counsel and support to numerous major brands, as well as patient advocacy, professional and trade groups.
“We’re seeing a positive trend with many organizations and major brands in the health spaces,” Byrne says. “Not only are they recognizing that they need to know what’s being said about them in Web 1.0 and Web 2.0 spaces, they are also keenly interested in effectively engaging online stakeholders using the analytics-driven approach that v-Fluence deploys to deliver more cost-effective, efficient and measurable Internet campaigns for clients.”
About v-Fluence Interactive:
With locations in San Diego, St. Louis, Chicago, New York and Washington, DC, v-Fluence has been ranked as one of the fastest growing private companies in America by Inc. Magazine. v-Fluence provides major brands and organizations the online analytics, strategy development and execution support they need to be measurably successful on the Web. v-Fluence’s ongoing research into the online environments for pharmaceutical brands and patient advocacy groups has received coverage in industry trade publications and national media outlets. For more on the company, visit http://www.v-fluence.com .
About v-Fluence: v-fluence.com/home/about-us.html
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