"Client-First" Philosophy Continues to Guide Online Broker TradeKing™ on Firm's Third Anniversary

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Marking its third anniversary, online broker dealer TradeKing (http://www.tradeking.com) announced today it attracted a record number of new clients in 2008, as a growing roster of self-directed investors turned to TradeKing to take control of their trading and investment strategies. TradeKing now has more than 130,000 client accounts, a 116 percent increase over 2007 figures. More than 12,800 clients opened new accounts with TradeKing in October alone, a 300 percent increase over October 2007.

Now, more than ever, self-directed investors need to understand the right plays to run in this environment so they can seize control of their trading success

Notably, 37 percent of new account holders since September indicated in a recent survey they had decided to manage part of their investible assets themselves for the first time, moving their funds away from a professionally-managed relationship. Sixty-eight percent of these new account holders also stated they were seeking to capitalize on opportunities after the market's recent steep decline.

For TradeKing, 2008 was a year distinguished by its ongoing emphasis on a "client-first" service model, continued innovation around integrating financial services with social media, industry-leadership in account security, and a host of new advanced trading tools and investment vehicles.

"Now, more than ever, self-directed investors need to understand the right plays to run in this environment so they can seize control of their trading success," said Don Montanaro, CEO of TradeKing. "In 2008, TradeKing continued to roll out new tools and enhancements in line with our commitment to making our clients confident in their investment strategies, regardless of market conditions. We remain extremely gratified by the trust our growing client base places in TradeKing, and it's this trust that drives us to innovate year-over-year."

Once again, 2008 included a number of accolades for TradeKing. In its annual survey of online brokers, SmartMoney, the Wall Street Journal magazine, listed TradeKing third overall behind two pricier industry stalwarts, E

rade, Scottrade, Fidelity, Charles Schwab and TD Ameritrade. (2008 Broker Survey)2.

Member FINRA/SIPC.

(1) (Please see http://www.tradeking.com/PrivateView/services/Services/commissions.tmpl for more details on trade commissions for low priced stock, bonds, mutual funds and other securities).

(2) SmartMoney is a joint publishing venture of Dow Jones & Company, Inc. and Hearst Communications, Inc. All Rights Reserved Worldwide.

TradeKing provides self-directed investors with discount brokerage services, and does not make recommendations or offer investment, financial, legal or tax advice.

Online trading system response and access times may vary due to market conditions, system performance, and other factors.

Options involve risk and are not suitable for all investors.

Please read Characteristics and Risks of Standardized Options available at http://www.tradeking.com/ODD.

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Susan Parente
TradeKing
781/652-0499
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