It appears that these developments have worked to our benefit; we can offer programs that larger players in this space can't or won't, including more customized advertising programs at very competitive rates.
MISSION VIEJO, Calif. (PRWEB) December 17, 2008
"Despite a weakening economy, sales continue to be strong and we're garnering increasing commitments from brand advertisers in the health and lifestyle categories," said LifeScript CEO Ron Caporale of the top-10-ranked health information site.
Referring to recent consolidations in the online health space, Mr. Caporale added, "It appears that these developments have worked to our benefit; we can offer programs that larger players in this space can't or won't, including more customized advertising programs at very competitive rates."
Year to date, the site has attracted more than 4 million unique visitors a month, an increase of 49% over the previous 12 months. Subscriptions to the company's 6 daily e-newsletters grew to 13 million during the same period, an increase of more than 98% since 2007. In 2008, LifeScript was named one of the fastest-growing companies in America by Inc. magazine (Inc. 5000) and the Orange County Business Journal.
LifeScript is unique in its mission to serve women's online health information needs. "We're the only site that's truly dedicated to women's health," said LifeScript VP/Editor-in-Chief Laurie Berger. "We've created a much-needed resource and daily destination for the Internet's most active health consumers."
LifeScript recently relaunched its web portal at http://www.lifescript.com, unveiling a new look and feel, as well as a reorganized channel architecture. The site ranks among the top 10 in health information and women's categories, according to comScore Media Metrix.
LifeScript is the #1 website dedicated to women's health. The company provides practical, female-friendly content on diet and fitness, weight loss, anti-aging, relationships, family health and other topics. Through its newly redesigned portal (http://www.lifescript.com), LifeScript inspires women to be proactive about their health. It also provides a platform for advertisers to reach the Internet's most active health decision-makers. LifeScript now ranks #10 in commercial health sites (comScore) and #2 most popular on the Hitwise index. The site has attracted more than 4 million unique monthly site visitors and 13 million subscribers to its 6 daily e-newsletters. Founded in 1999, LifeScript also packages and sells customized vitamin plans, soy shakes and a natural skincare line. The company has 56 employees and is based in Mission Viejo, California, with offices in New York City and Beverly Hills.