Online Travel Magazine, Arounder Magazine, Uses Internet Technology to Feature 3D Travel Photography

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Panaromas help Arounder Magazine create a new generation online magazine for the 21st century, offer travel readers a new perspective.

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They wanted to do more than watch, read and listen. They wanted to be able to interact with their environment in a realistic manner. We believe we have created a new generation of online magazine, changing the way readers interact with them.

Arounder Magazine, a new online travel magazine, uses QuickTime to let users make their way through panoramic images of great cities.

"Arounder has been generating stunning photographic panoramas of great European and North American cities for a long time," Trezzini said. "We wanted to make them available to users in a new, systematic way."

The new online magazine, published by the makers of the web site Arounder.com (http://www.arounder.com), is a new kind of travel guide, drawing users out of their armchairs and into hot spots in great European cities. Issues come alive with breathtaking 360 degree, 3D panoramas of everything a traveler could want to do and everywhere a traveler could want to sleep, eat or play.

The online magazine shows a unique presentation, mimicking the page-turning convention of traditional travel magazines. Users see beautiful flat panoramas of famous sights on each page. Clicking on the 360Gateway link brings those outstanding images to life, transporting readers into Quicktime-powered full screen virtual reality. Readers move through locations in real time, scrolling left and and right and up and down and zooming in on interesting areas, as though they were right there.

Imagine, instead of merely seeing a 2-dimensional, flat picture of Milan's Duomo, readers are transported to the inside of the Duomo and can see all sides of the Cathedral, complete with the sounds of the place. It's the difference between "very nice" and "Wow!".

Issue #1 features Milan and is available now (http://www.aroundermagazine.com/Milan). Subsequent issues will feature other European, North American and South Asian cities.

Arounder Magazine represents a true revolution in publishing and takes full advantage of the potential for presentation on the World Wide Web. Many magazines make their words and their pictures available to Internet surfers as online magazines. But Arounder Magazine presents a kind of photographic panorama only possible on the Internet and which engage travel readers in a whole new way.

"We spent a great deal of time researching what people actually wanted from an online experience," said Marco Trezzini, editorial director and Chief Operating Officer for VRWAY, a company specializing in the new generation panoramas. "They wanted to do more than watch, read and listen. They wanted to be able to interact with their environment in a realistic manner. We believe we have created a new generation of online magazine, changing the way readers interact with them."

To sign up for a free digital subscription, visit http://www.aroundermagazine.com

Contact:

Marco Trezzini

Arounder Magazine

VRWAY Communication

Via Besso 59

6900 Lugano

+41 91 961 61 61

contact(at)aroundermagazine.com

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Marco Trezzini
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