Boston, MA (PRWEB) June 24, 2010
The key to successfully growing a business is to listen to your customers and give them what they want. Sounds simple enough. But according to Byron White, CEO of ideaLaunch, and Brian Halligan, CEO of HubSpot, traditional marketing strategies just don’t cut it. Forget cold calls. In order to generate leads and grow your business, say White and Halligan, companies have to invest in content marketing and inbound marketing.
White and Halligan will be covering these two cutting-edge marketing strategies in their free webinar “Content Marketing and Inbounding Marketing: Bring Better Leads to Your Door,” sponsored by PRWeb and taking place June 24, 2010 at 2 p.m. EDT.
“Creating relevant and interesting content is the best way to attract leads and keep customers,” says ideaLaunch CEO and founder Byron White. “I have been committed to content marketing for over ten years. I’m excited to share my insights on the growing importance of content marketing.” ideaLaunch is a leading content marketing agency in Boston, providing content and SEO services to SMBs as well as Fortune 500 companies.
“Quality content establishes you as an authority in your industry, and it will keep your customers coming back,” says White. In addition to the importance of original and engaging content, White and Halligan will discuss strategies to increase traffic online while simultaneously lowering the cost of customer acquisition. The webinar will also cover the use of social networks to promote business, and it will offer methods to tailor existing content to reach a broader audience.
A survey conducted by Junta42 found that small businesses and corporations are spending more on content marketing than they did last year, comprising 33% of their entire marketing budgets on average. If your marketing team hasn’t adapted yet, what better opportunity to learn more about these dynamic strategies?
WHO: Byron White, CEO of ideaLaunch and Brian Halligan, CEO of Hubspot
WHAT: Webinar: “Content Marketing and Inbounding Marketing: Bring Better Leads to Your Door”
WHERE: Sign up here
WHEN: Thursday, June 24 at 2 p.m. EDT
ideaLaunch is a content marketing agency that offers content creation, content optimization and content testing services. ideaLaunch has perfected the art of learning what customers want and need to know, and the science of delivering it to them in an engaging way. Using proprietary technology ideaLaunch makes SEO easy and helps track the impact of content projects—all 100% original and 100% satisfaction guaranteed.