Social Shopping Website Debuts In Atlanta At The Mall At Stonecrest

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On July 25, 2009, the Mall at Stonecrest becomes the latest and first shopping center in Georgia to launch the social website, Shoptopia at their center. Shoptopia is a national social shopping website designed to connect Mall at Stonecrest shoppers with others who share their passion for shopping, as well as retailers and other community groups.

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Shoptopia helps us to build relationships with customers and provides them with information about the retailers and promotions that are specifically relevant to them

On July 25, 2009, the Mall at Stonecrest becomes the latest and first shopping center in Georgia to launch the social website, Shoptopia at their center. Shoptopia is a national social shopping website designed to connect Mall at Stonecrest shoppers with others who share their passion for shopping, as well as retailers and other community groups.

Shoptopia bridges the gap between online and traditional retail shopping, allowing members to enjoy the benefits of online shopping while reconnecting them with the enjoyment of an in-store shopping experience. Shoptopia members can share insights, product reviews and their passion for shopping, across a community of fellow shoppers, while receiving special discounts and incentives that can be redeemed at Mall at Stonecrest merchant locations.

"Shoptopia helps us to build relationships with customers and provides them with information about the retailers and promotions that are specifically relevant to them," said Donald Bieler, Marketing Director at the Mall at Stonecrest. "This way we are able to translate the online shopping experience into a trip to the mall for people who love the experience of shopping in a store."

In celebration of Shoptopia's launch, the Mall at Stonecrest plans to give the first 200 Shoptopia members who bring their printed Shoptopia profile page to Guest Services at Stonecrest on Saturday, July 25 a free $10 gift card, while supplies last. All members will be entered into a drawing for a $250 Shoptopia shopping spree just for signing up for a free membership now through August 2, 2009. In addition, special prize giveaways will be awarded throughout the day to shoppers through a special text message mobile campaign.

For more information, please visit http://www.stonecrest.shoptopia.com or visit the Mall at Stonecrest's website at http://www.mallatstonecrest.com .

About Shoptopia
Shoptopia is an online shopping experience where members can share their love for their favorite brands, discover new products, seek shopping advice from a community of friends, family and peers, and receive exclusive benefits from local shopping centers. Shoptopia is the creation of Mallfinder Network, the leading developer and provider of interactive marketing services for the shopping center industry since 1997. Mallfinder develops and hosts websites, manages email and mobile marketing campaigns, and coordinates the delivery of brand and retailer content. Experience Shoptopia at http://www.shoptopia.com

About the Mall at Stonecrest
The Mall at Stonecrest features five major department stores including Dillard's, JCPenney, Kohl's, Macy's and Sears. The center offers 130 specialty stores, a 16 screen AMC Theatre with stadium seating and the Pavilion Food Court. The Mall at Stonecrest is located off I-20, exit 75 Turner Hill Road in Lithonia, Georgia. For more information, please visit http://www.mallatstonecrest.com.

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Vicki Rousseau

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Donald Bieler

678.526.9880
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