Adayana Automotive Launches Asia's First Online Training University Focused on India's Automotive Industry

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Asia’s first online training focuses on India’s automotive industry. The new online training will help to create a skilled workforce and meet the demand of industry turnover.

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We have to develop an industry-led initiative that [would] do two specific things: first, to create a curriculum for training [at] a low cost [and then to] implement this on an industry wide scale -- on a generic basis [that will still provide] for customization by individual companies; and then to create an industry recognized certification system that could be operated independently.

Adayana Automotive, a unit of Adayana Inc., launches Asia's first automotive industry focused online training university through a Leadership Roundtable co-sponsored by SIAM (Society of India Automobile Manufacturers) in New Delhi, on Friday, February 23. The new university will help to launch the workforce development initiative for India's automotive industry.

Adayana Automotive (http://www.adayanaauto.com) will support SIAM in setting up Asia's first "online training" specifically focused on the automotive industry. India's automotive industry turnover is expected to reach $167 billion by 2016 -- four times the current turnover. Given this exponential growth, it is estimated that 2.5 million automotive related jobs will be created over the next ten years. The demand for a skilled workforce will be met in part by this online training and other blended learning offerings.

At the Automotive Industry Workforce Development -- Learning from Best Practices Event participants included business and talent management leaders from within the automotive industry along with the US-based organizations of ASE and AAIA. Several of the participating companies, such as Tata Motors, Mahindra and Mahindra, Maruti Udyog, Bajaj Auto, Eicher, Daimler Chrysler, BMW, etc. have an immediate need for trained people in their manufacturing and service and support facilities.

Mr. Sandilya, the Treasurer of SIAM and the Group Chairman of the Eicher Group said, "We have to develop an industry-led initiative that [would] do two specific things: first, to create a curriculum for training [at] a low cost [and then to] implement this on an industry wide scale -- on a generic basis [that will still provide] for customization by individual companies; and then to create an industry recognized certification system that could be operated independently."

Dr Rajiv Tandon, CEO of Adayana, Inc. said, "It is heartening to see that automotive industry leaders, who recognize the issue of workforce development as crucial to the success of the industry, are willing to come together as a group and apply leading edge global best practices that provide the scalability to meet this immense challenge to develop this online training."

Adayana, Inc. (http://www.adayana.com) is a Learning Services company headquartered in Minneapolis, Minnesota with a global presence through its subsidiary Adayana India. The company provides a wide spectrum of learning services to a focused set of vertical markets:

Automotive Services; Defense; Food, Agriculture and Life Sciences; and Training Outsourcing.

The company's range of solutions and services includes strategic business alignment consulting; content and course development; instructional design; learning technology development; and managed learning services. Adayana applies its domain knowledge to fulfill its clients' needs in order to determine and close performance gaps. Additionally, the company uses technology as an underlying enabler to support its clients' information, knowledge, and learning needs.

The company was recently named on the list of Top 20 Companies in the Training Outsourcing Company Industry.

SIAM (http://www.siamindia.com) is the apex industry body representing 38 leading vehicle and vehicular engine manufacturers in India. SIAM is an important channel of communication for the Automotive Industry with Government, National and International organizations. The Society works closely with all relevant stakeholders and actively participates in the formulation of rules, regulations, and policies related to India's Automotive Industry; it works closely with the CII (the Confederation of Indian Industries) and the ACMA (the Automotive Component Manufacturers Association of India.)

Embedded picture: El Huntington, GM Adayana Automotive.

For questions, please contact

Suki Iyer

651.235.0036; siyer @ adayana.com

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