San Jose, California (PRWEB) July 12, 2012
Follow us on LinkedIn – In recent times, online video has transformed into a complex suite of variables from mere user generated content (UGC) hosted on a website and viewed on computer screens. In response, video providers have stepped up operations by uploading huge content such as movies and television shows. Also, consumers, at present, can access online videos through a wide range of devices such as mobile handsets, DVD players, network-enabled HDTVs, media adapters, set-top boxes, game consoles, PCs, and portable media players.
Given its rising popularity, the online video concept is expected to depose conventional TVs as the preferred medium for watching movies and other content, in the long run. This can be primarily attributed to the paradigm shift in consumer preference towards full-length professional content, away from short clips. The market is also witnessing a shift in the content being watched, as an increasing number of viewers are favoring professionally created, long-form content. As a result, the popularity of user generated content (UGC) is being affected, although it still holds ground as the most popular category in the online video market. Also, the online video market is witnessing a major change with social media sites, in general, and Facebook and Twitter, in particular, gaining prominence. However, the market continues to be driven by conventional search engines such as Google, Bing and Yahoo. Additionally, the introduction of smartphones with bigger screens and tablet PCs is enabling the ubiquity of online videos to increase further, thereby fuelling growth in the market. Moreover, pre-rolls have also been witnessing significant growth in the online video market in recent times.
The United States represents the largest market for online videos, as stated by the new market research report on Online Video. The online video market in the US continues to witness significant growth primarily driven by the continuous spurt in the options for viewing videos among online consumers. Going forward, the market is projected to witness further growth, thanks in large part to the increasing demand for 3D and HD online videos, and the salient technological changes that are taking place behind the scenes. However, the penetration of online videos in emerging regions, such as the Middle East, Latin America and Asia-Pacific, is projected to outpace the same in developed regions such as Europe and North America. This is mainly attributed to the fact that in western countries, access to online videos via websites of conventional TV networks has been introduced only recently.
Major players profiled in the report include Amazon.com, AOL Inc., BBC, Bell Media Pvt. Ltd., Blockbuster Inc., Break Media Network, CBS Interactive Inc., CollegeHumor Media, Dailymotion, Google Inc., Hulu, Internet Movie Database Inc., Joost, Netflix, Inc., ProSiebenSat.1 Media AG, TubeMogul Inc., Viacom Inc., Vimeo LLC and Vudu Inc.
The research report titled "Online Video: A Global Strategic Business Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of trends, issues, strategic industry activities, and profiles of major companies worldwide. The report provides market estimates and projections (US$ Million) for global and regional markets including US, Canada, Japan, Europe, Asia-Pacific and Rest of World.
For more details about this comprehensive market research report, please visit –
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
Global Industry Analysts, Inc.
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