Blastoff Network Dials Up Simplexity to Run its Online Wireless Store

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Blastoff Network, a social e-commerce company that is sparking a revolution in the way people shop online by combining cash-back rewards and social media, today announced the re-launch of its specialty online store for wireless devices and accessories, Blastoff Wireless (http://www.blastoffwireless.com). Blastoff Network has enlisted Simplexity, the leading online retailer of cell phones and service plans, to build and manage this new and improved shopping destination.

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At Simplexity, we understand the importance of giving customers the finest online shopping experience. To that end, we have created a comprehensive online wireless store that offers Blastoff Network members greater convenience, selection, and savings when they research and shop for cell phones and other wireless products on BlastoffWireless.com.

Blastoff Network, a social e-commerce company that is sparking a revolution in the way people shop online by combining cash-back rewards and social media, today announced the re-launch of its specialty online store for wireless devices and accessories, Blastoff Wireless (http://www.blastoffwireless.com ). Blastoff Network has enlisted Simplexity, the leading online retailer of cell phones and service plans, to build and manage this new and improved shopping destination. Blastoff Wireless 2.0 makes shopping for cell phones and other wireless products faster, easier and more affordable. It boasts an enhanced user experience, faster navigation, and a larger selection of the latest cell phones, netbooks, laptop cards and accessories. Plus, every wireless purchase is backed by Simplexity’s customer promise of instant savings -- up to hundreds of dollars less than retail stores -- without the hassles of rebates.

The new Blastoff Wireless features hundreds of wireless products from top manufacturers including HTC, LG, BlackBerry, Motorola and Samsung and offers service plans on every major U.S carrier. Utilizing Simplexity’s fully integrated e-commerce platform, Blastoff Network members can quickly and easily shop for the latest smartphones, Android devices, PDAs and netbooks by manufacturer, service provider, or rate plan. In addition to shopping for the best deals and products, members have the ability to upgrade their phones with their current carrier, transfer service to new carriers, and add new lines to an existing family plan -- all from the convenience of the Blastoff Network online wireless store.

Members who shop at Blastoff Network’s Wireless site will still earn cash back on each wireless purchase they make. They will also receive cash back rewards when members in their professional and social networks -- who have signed up for the program -- order and activate a new cell phone.

''With the newly launched Blastoff Network Wireless store, we are able to offer our members an enhanced shopping experience for all of their wireless needs,'' said William Rodgers, Blastoff Network Founder and CEO. ''Our goal is to become the premier online shopping destination where consumers can find everything they need. In addition to the best deals from the top retail brands, we offer our members the opportunity to earn cash back rewards while shopping at over 600 online stores. Our partnership with Simplexity Wireless further demonstrates Blastoff Network’s commitment to providing both a valuable and convenient online shopping experience for consumers.''

''It’s a tribute to our reputation in the wireless industry that when Blastoff Network chose to improve their existing wireless storefront, they chose to work with Simplexity,'' said Jeff Baskin, senior vice president of sales at Simplexity. “At Simplexity, we understand the importance of giving customers the finest online shopping experience. To that end, we have created a comprehensive online wireless store that offers Blastoff Network members greater convenience, selection, and savings when they research and shop for cell phones and other wireless products on BlastoffWireless.com.”

With today’s announcement, Simplexity now manages the online wireless stores for many of the top retailers in America, including Best Buy, RadioShack, Dell, Sears, Target and Newegg. Its e-commerce platform integrates merchandising, provisioning, procurement, customer care, fulfillment and billing operations into a single state-of-the-art system for researching, selling and activating cell phones and home communication services.

To learn more about Blastoff Network or to become a member, visit http://www.blastoffnetwork.com .

About Simplexity
Simplexity is the leading online retailer of cell phones and wireless plans. Simplexity’s technology solutions include merchandising, procurement, customer service, billing, customer relationship marketing, order processing and cell phone activations for the largest carriers in the U.S. We operate private label websites for some of the largest names in retail using unrivaled, proprietary systems. Simplexity also operates the popular website Wirefly (http://www.wirefly.com ), America’s trusted source for cell phones, that has been awarded ''Best of the Web'' by Forbes magazine and ''Best in Overall Customer Experience'' by Keynote Systems. For more information about the company, its products and services, visit the Simplexity corporate website at http://www.simplexity.com .

About Blastoff Network
Blastoff Network is an intelligent, centralized ecommerce platform that maximizes consumer value by helping online shoppers find great deals on great products, and by delivering cash back on purchases they make. Blastoff Network was developed -- and is owned and operated -- by Blastoff Communications, LLC, a Texas-based company. Since its launch in October, 2009, Blastoff Network has experienced explosive growth, generated more than $10 million in gross mall sales and with more than 600 of the top online retailers in its first 6 months.

Simplexity Media Contact:
Megan E. Murray
Director, Corporate Communications
mmurray(at)simplexity(dot)com
703-657-4102

Blastoff Network Media Contact:
Aaron Mathews
Director of Marketing and Social Media
pr(at)blastoffnetwork(dot)com
214-546-1778

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