Advertising is one of the main ways small- and medium-sized businesses connect with consumers online.
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Toronto, Canada (PRWEB) May 23, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, is releasing a statement on a recent study concerning the prevailing attitudes and behaviours consumers have regarding certain kinds of advertising.
The results of the 2013 Bad Ads Survey, conducted online by Harris Interactive, were aimed at determining American attitudes and behaviour around the ads they see every day. The study found that over 90% of Internet users have encountered an annoying advert online; almost a quarter say they will ignore a company after seeing just one spam e-mail or online ad, and 43% say they will ignore a company completely after seeing as many as two ads. (Source: InsightsOne, “InsightsOne Study: Americans are Fed Up With Bad Ads,” April 11, 2013; http://www.insightsone.com/press-releases/insightsone-study-americans-are-fed-up-with-bad-ads/)
Online ads that annoy targeted consumers can seriously damage a brand’s reputation; 14% say they will stop using the advertised product and 13% will boycott the company doing the advertising altogether. On top of that, nine percent will tell their friends about their negative experience and four percent respond angrily by hitting their computer or mobile device in frustration.
“Advertising is one of the main ways small- and medium-sized businesses connect with consumers online,” says Nadia Iaboni, Digital Solutions Manager at Numero Uno Web Solutions. “The findings also illustrate why some advertising strategies are completely ineffective. Instead of raising brand awareness and increasing sales, some online advertising strategies are essentially damaging the brand and driving consumers away. Ultimately, the results of this study show just how challenging it can be for companies to successfully advertise online.”
“While SEO [search engine optimization] is essential for raising brand awareness, driving traffic, increasing search engine results pages, and generating sales, it has to be well-executed,” Iaboni adds. “For small- and medium-sized businesses to succeed online, they need to use an experienced Internet marketing company with a proven track record of designing unique advertising campaigns that both attracts online users and makes them want to learn more about the brand. Effective SEO strategies target relevant customers organically; it is not a one-size-fits-all approach.”
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).