To create online advertising that is more discoverable and clickable, a business needs to write persuasive, concise copy that attracts, informs, and motivates users.
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Toronto, Canada (PRWEB) June 06, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, is announcing its top tips for helping firms maximize their online advertising budgets.
“Studies show that 97% of consumers use search engines like Google and Yahoo! to find local businesses. As a result, virtually every business needs to advertise online and driving traffic to the corporate web site through a well-optimized advertising campaign is essential for brands to succeed,” says Nadia Iaboni, digital solutions manager at Numero Uno Web Solutions. “Because search engines rank sites based on algorithms and not the size of a company, smaller firms can compete on a level playing field—even with a much smaller advertising budget.” (Source: Markowitz, E., “How to Market Your Business Using Google Places,” Inc., June 21, 2011; http://www.inc.com/guides/201106/how-to-use-google-places-to-market-your-business.html.)
While smaller firms may be tempted to place online ads on some of the most popular, bigger web sites, this can be very expensive. According to Iaboni, businesses can achieve the same marketing objectives by targeting smaller, niche sites, and at a fraction of the price.
Quality is always better than quantity when it comes to online advertising, Iaboni points out. “To create online advertising that is more discoverable and clickable, a business needs to write persuasive, concise copy that attracts, informs, and motivates users,” says Iaboni. At the same time, it can be extremely difficult to develop the kind of copy that attracts the most qualified customers.
“To free up time and concentrate on running the day-to-day operations, smaller businesses should consider turning to an online marketing company that uses its own in-house writers," Iaboni adds. "Distinctive advertising copy sells and experienced PPC [pay-per-click] writers understand SEO [search engine optimization] and how to write copy that is user- and search-engine friendly.”
For web sites to be more discoverable to different search engines and shareable by users, they need to provide quality content and links, according to Iaboni. She suggests that one of the best ways to do this is with a blog. By using keywords that emphasize the brand, blogs can positively impact search engine ranking, says Iaboni. Content that resonates with users can translate into incoming links—an important factor when it comes to search engine rankings.
When it comes to online advertising, one of the best ways to save time and money and increase the chances of success is to seek outside, professional help, says Iaboni. As online SEO marketing and advertising experts, Numero Uno Web Solutions can help smaller businesses develop an effective, results-oriented online advertising campaign that connects with audiences and turns users into customers.
To learn more about Numero Uno Web Solutions, visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).