Independant Restaurants now have available to them the same tools the big chains have to market to their customers
Denver, CO (PRWEB) December 20, 2009
The large restaurant chains have long used targeted marketing to get existing customers back into their dining rooms quicker. Now, Independent and smaller chains can have that same advantage using a new system available through OnlineEateries.com.
The OnlineEateries system was specifically created for the independent restaurants and small restaurant groups. Kirk Kennedy, President of OnlineEateries, said "Our program is designed to give the independent restaurants the same tools that their bigger competitors have, helping get new customers into their business, and get returning customers back sooner and more frequently."
Bringing these marketing tools to the independent restaurants also meant the entire program had to be affordable for almost any size restaurant, and the OnlineEateries system fits right in, with no start-up costs and a very low monthly fee.
At the core of this Restaurant Marketing System is a full, custom website designed by the OnlineEateries team. The website is designed from the ground-up, using the restaurants own logos, colors, and a style that matches the restaurant. The team at OnlineEateries uses menus, business cards, flyers, and pictures supplied by the restaurant to create the initial layout. The website isn't created from a set of generic templates, but custom-designed to match the restaurant's style.
The website is created with search engine optimization features built right in. Keywords, image tags, and search-friendly versions of menus, specials, and events help search rankings. Social networking links and other features are built in to the website to give the site the best search presence right from the start. OnlineEateries also submits the site to the general and industry-specific search engines and review sites. The restaurant is encouraged to use the social and review sites to help further promote the new website and get potential and current customers visiting.
The OnlineEateries system uses features built-in to the website to create marketing opportunities for the business. Using printed table cards and other methods, customers are encouraged to submit reviews to the website, sign up for birthday and anniversary clubs, and sign up for "VIP" type services. All submissions are added to the email marketing list for the restaurant.
As the restaurant's marketing list grows, the management can create email, text, or printed newsletters, announcements, coupons, or gift certificates. Email and text notices can be sent directly from the Restaurant's website admin pages, eliminating the hassle and expense of using an outside email service. Printed materials are stored as PDF's and can be printed from the Restaurant's own equipment or sent to outside printing and mailing services.
The OnlineEateries system is designed to work with any independent or small restaurant group. The specials, events, and other features lend themselves especially well to sports bars, venues with live music, and college-age clients. The birthday and anniversary club features work well for sit-down and fast-casual style locations. The online reviews and VIP membership features can work well for any restaurant, bar, or specialty location.
The management at OnlineEateries.com is offering a special introductory pricing rate where new customers can, for a limited time, lock in a very special rate. Most restaurants will cover the low monthly fee by filling just one table, one extra time a month.
Interested Restaurant management can request more information.
Already have a website for your Restaurant? Most features of the OnlineEateries system can be embedded or linked to your current website. Contact OnlineEateries.com for details.