dotFIT Worldwide and National Academy of Sports Medicine Join Forces to Unveil dotFIT.com

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New Online Business Solution Combines Evidence-Based Expertise and Best Practices in Health, Fitness and Nutrition Resource

the dotFIT Solution

This partnership substantiates our efforts and affords us the opportunity to build a direct connection to NASM's breadth of institutional knowledge and expertise for fitness clubs, leading health and fitness brands, their professionals and customers.

Today, at the 2009 International Health, Racquetball and SportsClub Association (IHRSA) conference, dotFIT Worldwide (http://www.dotfit.com) and the National Academy of Sports Medicine (http://www.nasm.org) (NASM), announced a strategic partnership to deliver a landmark online resource for consumers and health professionals alike. Combining leading health, fitness, nutritional and technology resources into one comprehensive experience, dotFIT.com is designed to provide a complete online solution to help people achieve their health and fitness goals.

Leveraging NASM’s expertise, research and evidence-based weight loss fitness solutions, dotFIT.com provides users with a wealth of information and customized digital tools to develop, monitor,maintain and improve their own personal health. Founded in 2008 by nutrition pioneer Neal Spruce and fitness visionary, Dr. Micheal Clark, CEO of NASM, dotFIT is poised to become the worldwide leader in personalized holistic health and fitness solutions.

“NASM’s position as the thought-leader within the fitness industry is critical to delivering a ‘best-in-class’ online fitness resource,” said Spruce, CEO and founder of dotFIT Worldwide. “This partnership substantiates our efforts and affords us the opportunity to build a direct connection to NASM’s breadth of institutional knowledge and expertise for fitness clubs, leading health and fitness brands, their professionals and customers.”

Individual users of dotFIT will be able to:

  •     Take an overall physical assessment and input their health and fitness goals
  •     Create individualized exercise and meal plans and incorporate dotFIT nutritional products and NASM training solutions
  •     Monitor their progress with progressive, real-time health trackers
  •     Gain access to NASM certified fitness professionals and coaches
  •     Read the latest articles, blogs and recommendations from industry experts
  •     Gain access to thousands of fitness and nutrition videos
  •     Participate in social network communities to stay engaged and motivated

For club owners and managers, the dotFIT private-label platform offers a fully customizable, branded fitness program which not only delivers the latest in industry knowledge, but allows owners to expand their service offerings into areas such as nutrition, supplements, equipment and coaching.

dotFIT and NASM Join Forces to Launch Online Resource
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“The dotFIT model represents the future in health and fitness, providing consumers with a comprehensive resource to personalize and manage their overall fitness goals and empowering professionals with tools to engage and motivate clients well beyond the club doors,” said Dr. Clark. “dotFIT gives us the opportunity to extend our industry knowledge and evidence-based solutions to a much broader audience.”

A key driver behind the innovative dotFIT online platform is the management team. Together, Spruce, founder of Apex Fitness and former bodybuilding champion; Odd Haugen, former Apex Fitness senior executive and competing strongman, and Craig Pepin-Donat, industry veteran and former executive vice president for 24 Hour Fitness, represent some of the world’s most well-known names in the health and fitness industry. Together, this group of industry leaders has collectively opened and operated hundreds of fitness centers around the globe and invented numerous health products and supplements in use today.

“dotFIT’s senior management team represents the industry’s foremost thought-leaders, and their collective experience will be the basis for this unparalleled system,” said Spruce. “Our leadership has a hand in every supplement, nutritional product and signature program offered by dotFIT, ensuring each meets our stringent standards and delivers a best-in-class resource for our users.”

The private-label dotFIT.com platform is now available to companies and club owners looking to deliver a branded total fitness solution to their members. It is also available to individual members through subscriptions via: http://www.dotfit.com or through participating, partner organizations.

About dotFIT Worldwide:
Founded in 2008 by a seasoned team of leading fitness industry visionaries, dotFIT Worldwide is rapidly becoming the worldwide leader in personalized holistic health and fitness solutions. The company’s unique online platform, dotFIT.com provides the proven essentials needed for people to eat, live and feel better. Driven by dotFIT’s custom Fitness Intelligence Technology, the platform provides a wealth of customized online digital assets, real-time monitoring and progress capabilities, exercise and nutrition programs, nutrition products and access to professional trainers certified by the National Academy of Sports Medicine.

About NASM:
Since 1987, the National Academy of Sports Medicine (NASM) has been a leader in providing evidence-based certifications and advanced credentials to health and fitness professionals. Today, NASM serves more than 100,000 members in 80 countries. In addition to its NCCA-accredited fitness Certified Personal Trainer (CPT) certification, NASM also offers a progressive career track with access to Advanced Specializations, Continuing Education courses, and accredited Bachelor and Master Degree programs. The NASM educational continuum is designed to help today’s health and fitness professional enhance their career while empowering their clients to live healthier lives.

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Christie Renick
dotFIT
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