Keyword Advisors Becomes Keyword Connects

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Online Lead Generation Authority Re-Brands Company and Web Site, Affirms Messaging

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After four years of successfully matching high quality sales leads to hundreds of home improvement brand dealers and businesses, we decided to reinforce our adept capabilities with our new name, Keyword Connects. Our goal is to be the 'go-to' company for major home improvement brand executives and dealers who want a total lead generation solution.

In a move designed to accentuate its capabilities, Keyword Advisors today announced its name change to Keyword Connects. In accordance with the name change, the company also unveiled a newly branded web site at http://www.keywordconnects.com.

Keyword, well known for its high-quality, no risk, lead generation solutions for the home improvement industry, will continue to serve that marketplace, exclusively.

"We established Keyword to provide the home-improvement SMB market with a world-class, risk free program for lead generation," said Paul Baudisch, Keyword Connects Partner and Co-Founder. "After four years of successfully matching high quality sales leads to hundreds of home improvement brand dealers and businesses, we decided to reinforce our adept capabilities with our new name, Keyword Connects. Our goal is to be the 'go-to' company for major home improvement brand executives and dealers who want a total lead generation solution."

Unlike other lead generation companies that focus their efforts only on web form submissions, Keyword Connects obtains its prospects from both online and telephone leads.

"We convert 84% of Keyword's leads into appointments, of which we close 53%. These are great results. Keyword is a clear, bright spot in our lead generation efforts," said Delphin E. Thebaud, owner, Gutter Helmet of Maryland.

Each lead generated by Keyword Connects is exclusive to the dealer and is the result of Keyword's finely- tuned, ongoing, online sales programs originating on and managed through the Web.

"We have a real understanding of the home improvement small business brand dealer," said Todd Bairstow, Co-Founder of Keyword Connects. "We know he's wearing a lot of hats, doesn't have a lot of time to develop sales on his own and is sensitive to risk, particularly in the online space. So, we create online campaigns for him and familiarize homeowners with his brand offerings. When homeowners call about the brand deals, we 'hot transfer' them directly to the dealer. Our no-risk model allows the dealer to pay only for the sales leads that are generated."

For more information about Keyword Connects online sales solutions call 781-899-3675.

About Keyword Connects
Keyword Connects generates the home improvement industry's highest-quality sales leads. The company runs hundreds of risk-free, online lead generation campaigns that produce exclusive, branded sales leads. When homeowners call, Keyword call center agents 'hot transfer' them directly to the dealers served. As a result, dealers find that Keyword leads typically convert to appointments at much higher rates than other lead sources. For more information visit the Keyword Connects web site at http://www.keywordconnects.com or call 781-899-3675.

Editorial Contact
Barbara Rudolph
Rudolph Communications
781.229.1811
bjr(at)rudolphcommunications(dot)com

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