Linked-in allows us to deliver highly segmented and tailored messaging in an environment where professionals are focused on career advancement.
(PRWEB) July 12, 2011
Chicago marketing agency Simplified Solutions recently launched online advertising, email and social media campaigns to promote advanced degree programs for The John Marshall Law School. The marketing program aims to increase awareness, drive website traffic and applications.
The comprehensive online marketing plan features Linked-In and Facebook Display Advertising campaigns that micro-target working professionals and attorneys. The program also includes a Google Adwords campaign, dynamic banners on CareerBuilder.com and presence on relevant professional association websites.
"To market multiple degree programs, each with it own unique audience, requires a diverse mix of micro-targeted online media," said Bill Kamper, lead consultant and partner at Simplified Solutions. "This allows us to deliver highly segmented and tailored messages for greater impact."
In addition to the display and paid search programs, Simplified Solutions worked with multiple internal teams at John Marshall to create compelling print, email and social media campaigns to support the online marketing plan.
The marketing campaign will run though the Fall, and again during the Spring registration period.
Simplified Solutions is a Chicago marketing agency providing strategic Social Media Management, Search Engine Marketing, Online Planning, Email Marketing and Web Video production. Clients include The John Marshall Law School. American Picker’s Mike Wolfe, Young Rembrandts, Central Asia Institute, Bridgeview Banks, Power Equipment Direct, Meritus, CalSport, Smart Resources Staffing and Affiliated Resource Group.
For more information, contact Bill Kamper at 312-846-7669 or info(at)simplifiedsolutions(dot)biz.