BusinessOnLine Expands Search Marketing Operations

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Industry Veteran Ryan Adami to Lead Expansion as Client Demand for Search Marketing Services Continues to Grow

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PPC is a top priority for BusinessOnLine this year - we plan to double the size of our team over the next few months to handle increasing business and managed spend in this sector.

BusinessOnLine, a leading Southern California online marketing agency, today announced that they have expanded search marketing (Organic Optimization and Pay-Per-Click) capabilities and service offerings. Industry veteran Ryan Adami, a renowned expert in search engine optimization (SEO) and Pay-Per-Click (PPC) strategy, has joined the company and will lead this expansion as its search director.

“During the current recession, many global brands continued to invest in search as a profitable form of online marketing and an effective way to reach their target audience,” said Thad Kahlow, CEO of BusinessOnLine. “We are excited to cater to this market demand by adding new offerings as well as industry maven Ryan Adami to the BusinessOnLine team. He has a proven track record of utilizing effective SEO and PPC tactics that result in successful online marketing campaigns.”

Adami has over 10 years of experience in online advertising, with a specialization in SEO and PPC. His experience includes leading search marketing teams in large agency environments, developing creative and successful marketing campaigns and leveraging the latest trends and best practices in the search space to deliver tangible results. Previously, Adami was the director of online marketing at Bank of Internet USA; and before that he was director of search marketing at Interactivate Inc., where he actively managed over $1 million per year in PPC spend and successfully executed revenue driving SEO campaigns for fortune 500 companies.

“PPC is a top priority for BusinessOnLine this year - we plan to double the size of our team over the next few months to handle increasing business and managed spend in this sector,” said Adami. “We are currently investing in a best-in-breed bid management platform that will enable our team to run campaigns more efficiently and focus their time on testing and optimization, the foundation of a successful PPC campaign. BusinessOnLine is staying on top of the latest trends, including the mobile and social media sectors, where there is a resurgence of non-search engine based PPC marketing.”

According to the sixth annual State of Search Engine Marketing Report by the Search Engine Marketing Professionals Organization (SEMPO), the North American search engine marketing industry will grow to be a $16.6 billion sector -- up 14 percent -- in 2010. The study also showed that 49 percent of companies plan to reallocate budgets from print advertising to search engine marketing. This increased demand in search marketing is no surprise to BusinessOnLine as it has experienced double digit growth for the past five years and its 2009 revenue for search grew by 113 percent.

BusinessOnLine is continuing to expand its team not just in search marketing but other online marketing spaces including social media, usability and more. In 2010, BusinessOnLine has recently hired a new director of social media, director of IT and a senior usability analyst. It also recently achieved the “Honorable Mention” recognition for BtoB’s 2010 Top Agency Report, which annually profiles the leading agencies in four categories: large, midsize, small and interactive.

BusinessOnLine:
BusinessOnLine is a pioneer in the interactive marketing space with a 14-year track record of successfully leveraging the interconnectedness of the Internet to help clients grow their digital presence. The company is comprised of a cross-functional team of experts in search engine marketing (SEO, PPC), social media, user-experience, web development, analytics and more who share a deep understanding of user needs and online behaviors that drive sales and deliver results. Headquartered in San Diego, BusinessOnLine’s clients include such global brands as Sybase, the American Red Cross, Honeywell, RailEurope, Workday and many more. The company has been selected by BtoB Magazine as a Top Interactive Agency for three years in a row including 2010. For more information call (619) 699-0767 or visit http://www.businessol.com.

Press Contact
Steve Fiore
Ph: (858) 523-9020
Email: steve.fiore (at) zenzi (dot) com

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