Travel, Tourism Industry Marketers to Learn How to Maximize Online Marketing in Tough Times

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Webinar Series from Interactive Marketing Agency Terralever Featuring Online Expert Scott McAndrew to Reveal Tested Strategies to Boost Online Marketing Success. In this free webinar, McAndrew, will show attendees what tourism and travel marketers can do online to differentiate and build brand, increase web traffic, reach target audiences, drive web site conversions and grow market share affordably and effectively.

Scott McAndrew

Online marketing, from search engine optimization to social media to pay-per-click, offers the kind of ROI that traditional marketing just can't allowing you to really cut through the clutter more effectively more so than ever before.

In these economic times where industries like travel and tourism have felt the impact of change in consumer behavior, there's never been a better, more important time for a marketer to leverage online marketing. In response to that need, Terralever, a leading full-service interactive marketing agency, today announced that Scott McAndrew, Director of Strategy, will be hosting a webinar titled "Tested Strategies to Boost Online Marketing Success" on March 11th at 10:00am PST.

In this free webinar, McAndrew, will show attendees what tourism and travel marketers can do online to differentiate and build brand, increase web traffic, reach target audiences, drive web site conversions and grow market share affordably and effectively.

McAndrew will discuss proven strategies that increase the effectiveness of online marketing and social media programs. During the webinar you will learn:

  •     What's really possible with search engine marketing
  •     What local search is and why it's so important
  •     Best practices for increasing the effectiveness of your email marketing
  •     Effective ways to participate in social media
  •     Why so many online marketing initiatives are set up to fail before they start

The online event is the first in a new monthly webinar series from Terralever where interactive marketing experts share best practices in online marketing strategies and tactics that marketers can use in their own programs.

"During these uncertain times especially, marketers need to resist the urge to pull back on marketing," said McAndrew. "Online marketing, from search engine optimization to social media to pay-per-click, offers the kind of ROI that traditional marketing just can't allowing you to really cut through the clutter more effectively more so than ever before."

As Director of Strategy for leading internet marketing and strategy firm Terralever, Scott McAndrew works with clients that include Red Bull, Microsoft, Scottsdale Convention & Visitors Bureau and Mii amo Spa. Through his long career in online marketing, he's witnessed firsthand the evolution of the industry and how marketers today can leverage the many opportunities it presents.

To register for the free webinar, please visit: http://webinars.terralever.com/default.aspx

About Terralever
Terralever is an award-winning interactive marketing and technology services firm that delivers online marketing solutions for growing mid-size to Fortune 2000 companies. Headquartered in Tempe, Arizona, with offices in Tucson and Los Angeles, the growing firm specializes in online marketing strategy, website design and development, rich internet applications, search engine optimization and email marketing. For more visit http://www.terralever.com.

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Courtney Crane
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