The online environment has changed PR forever. Companies and organisations no longer have to persuade journalists to cover their news: now they can talk directly to their customers
(PRWEB UK) 14 September 2012
Brand Strategy Guru, the UK brand consultancy founded by marketing author and entrepreneur Simon Middleton, has expanded its range of services to offer online PR and marketing for small businesses and organisations.
The company has experienced a surge of interest in low-cost PR from clients who are reluctant or unable to engage traditional PR consultancies.
CEO Simon Middleton explained: "The online environment has changed PR forever, in so many ways, the most significant arguably being that companies and organisations no longer have to persuade journalists and other gatekeepers to cover their news: now they can talk directly to their customers.
"One of the pioneers of the new thinking is David Meerman Scott, and the ideas in his book 'The New Rules of Marketing & PR' have influenced us enormously. We used this approach to make our retail brand experiment Banjos Direct into a sector-famous brand in just a few months and we're applying it now to our consultancy clients," said Middleton.
Brand Strategy Guru, which offers in-depth strategic advice, as well as services such as brand naming, brand architecture, and visual identity design, is offering the online PR service both as part of larger consultancy projects and as a standalone service which is low cost and ideally suited to smaller organisations and businesses.
"We know this process works and is highly cost effective, and dramatically cheaper than advertising and traditional PR," said Middleton.
Brand Strategy Guru, based in the UK, is a small team of highly experienced brand strategy advisers, marketing planners, and brand ‘storytellers’.
The consultancy provides strategic brand advice, end to end brand solutions, market research and marketing planning, as well as training.
Brand Strategy Guru works internationally and has worked with clients in more than twenty countries in the last 4 years.
Founder and CEO Simon Middleton is one of the best known independent brand strategists and brand experts in the UK. He is the author of three successful brand and marketing books, and appears regularly in the media (Newsnight, BBC Breakfast, The Politics Show, Sky News and many others) commenting on brand issues.
Further details can be found at http://www.brandstrategyguru.com or by emailing info(at)brandstrategyguru(dot)com