Redding, CT (PRWEB) November 22, 2011
On Thursday, December 1 at 1 PM EST, Search Marketing Now presents "PPC Planning for Retail 2012: Ready, Set, Grow!"a free webcast featuring Joseph Kerschbaum of Clix Marketing and Thi Thumasathit of Adchemy.
Registration is open at Search Marketing Now.
As 2011 winds down, it's time to take stock of PPC plans for 2012. With continued pressure from other marketing channels, can online retailers and e-commerce businesses grow their paid search in 2012?
This webcast will address this question - and more. It will look at current best practices in PPC -- from covering product catalogs with longtail keywords, to understanding when to automate -- to help online retailers and ecommerce marketing managers create growth opportunities in PPC. Topics will include how to build a scalable PPC campaign; why longtail keywords are key; what businesses can do post-holiday season to jumpstart PPC campaigns in January 2012.
The webcast will focus on large sites with multiple pages and product catalogs and large, complex PPC campaigns.
Joseph Kerschbaum is Vice President at Clix Marketing, a PPC agency. He is the co-author of Pay-per-click Marketing an Hour a Day (2010, Wiley/Sybex.) Thi Thumasathit is Vice President, New Business at Adchemy. He is an online advertising veteran with experience in comparison shopping, lead generation and interactive marketing.
This webcast is sponsored by Adchemy. Adchemy offers advertisers the ability to leverage consumer intent to create more effective digital advertising experiences. Adchemy IntentMapTM technology allows advertisers to radically simplify their paid search campaigns, significantly improve ad relevance and effectively grow their business.
About Search Marketing Now and Third Door Media:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.
Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX Social Media Marketing, SMX West, SMX Advanced, SMX East and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.
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