Bunny is Money on Video Site

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Animator, Shawn McInerney, is excited by his recent foray into ad supported online video. Several video hosting websites are now sharing ad revenue with the creators, and McInerney is finding real potential for independent film-makers to earn a living.

Animator, Shawn McInerney, is excited by his recent foray into ad supported online animation. On August 3rd he uploaded his animated short, "The BoogieBunny" to video hosting site Revver.com. Revver is a new breed of video site that shares advertising revenue with the videos' creators. Revver puts a one frame click-able ad at the end of each video. When the ad is clicked advertisers are charged a small fee. Revver then passes 50 percent of that revenue on to the creator.

After uploading his video McInerney created a small website, http://boogiebunny.com, to showcase the clip. Like many video hosting sites, Revver allows people to embed videos in webpages. This is a huge benefit because Revver pays the video bandwidth costs while allowing creators to promote their videos on their own website.

Then McInerney started emailing friends and posting in forums. He even did a little online advertising to help spread the word. So far "The BoogieBunny" has been viewed 4300 times, and earned $91. That comes out to an "earned Cost-per-Thousand" (eCPM) of about $21. "While I've only made $91 so far, its the potential that I am excited about", says McInerney. "If the numbers hold up, this could mean real income for independent animators."

At the current eCPM "The BoogieBunny" could make $21,000 for 1 million views. While millions of views are not common, they are definitely possible. For example, the animated short "Lion Sleep Tonight" on YouTube has been viewed over 6.5 million times. If those views had been through Revver with McInerney's current eCPM, the "Lion Sleep Tonight" video could have made $136,000.

"My main question right now is 'Will the eCPM remain this high?'" McInerney wonders. "I think my eCPM is a little high right now due to friends and well wishers trying to help out. But even if it drops to one half or one quarter it could be a sustainable business model."

Film-makers may finally be able to pursue independent projects for the love... and the profit.

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Shawn Mcinerney
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