Naked Wine Angels Invest Over £120K in an Afternoon to Launch the Solo Career of South Africa’s First, Black, Female Winemaker Graduate

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Norwich-based wine retailer Naked Wines pre-sells 24,000 bottles of wine in ONE afternoon on their MarketPlace platform to raise the capital needed to kick-start a career.

Naked MarketPlace winemaker Carmen Stevens

Naked MarketPlace winemaker Carmen Stevens

Carmen has beaten all the odds to get where she has today, and is a fantastic role model and inspiration for other young South African winemakers.

Online wine retailer Naked Wines has launched the career of South Africa’s first, black female winemaker graduate, Carmen Stevens, on their re-vamped MarketPlace platform.

In just a few hours, over 2000 Naked Angels (Naked Wines' Members) pledged to support Carmen by pre-ordering over £120K worth of her wine, raising the capital she needed to set-up her own business.

Carmen, who currently works for the prestigious American-owned Amani winery near Stellenbosch, was overwhelmed by the response and speed of the deal:

“Thank you to each and every one for making today so spectacular, this day will go down in history for me as one of the greatest days of my life. I am light-headed, dizzy, speechless and have a huge grin all over my face! It’s simply-mind blowing, thank you…”

Su Birch, CEO of Wines of South Africa, added:

“Carmen has beaten all the odds to get where she has today and is a fantastic role model and inspiration for other young South African winemakers. She’s won a stack of accolades in her career to date, and it’s fantastic that thousands of Naked Wine Angels have joined forces to make her dream come true.”

The campaign was supported by hundreds of posts from customers who met Carmen on Naked Wines’ recent Tasting tour of the UK.

The new wines Carmen will be making exclusively for Naked Wines include an Angel’s Reserve Chenin Blanc and an Angel’s Reserve Shiraz, with the labels designed by Carmen’s two young daughters.

To find out more about Carmen and the new Naked MarketPlace, where Naked Wines invite one winemaker a week to pitch a parcel of their wines for a fixed 10% fee, visit http://www.nakedwines.com/marketplace

Winemakers looking to secure one of the pitches can apply at suppliers(at)nakedwines(dot)com

NOTES:

Exactly how Naked MarketPlace works:

MarketPlace is a place for Naked Wines to show their customers the PICK of the parcels offered to them, at the best price they can negotiate.

The deals are set up so that everyone wins:

  •     The customer gets a better deal than they can any other way
  •     The winemakers get a big order
  •     And Naked Wines takes 10% for making sure everyone gets what they bargained for

How to bid for a case:

  •     Find a wine you like
  •     Click on the green button and place your bid
  •     And if the winemaker sells the minimum number of cases, the deal is on
  •     Delivery is included in the price and the wine is shipped once it lands in the UK

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Francesca Krajewski
Naked Wines
(016) 032-8180 x0
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