GreenJobInterview.com at the Heart of Award-Winning Recruitment Strategies

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Live virtual interview leader provided solutions to winners for recruitment innovation and candidate experience

This has been a game-changer for us in our ability to do a more effective job of candidate screening. In addition, this tool has saved us untold thousands of dollars in recruitment expenses. I think it's a necessity for any successful recruiting effort.

GreenJobInterview.com, the leader in live virtual interviews, is pleased to announce that two of its clients won Annual Awards for innovative and effective recruiting at the recent global onrec Expo 2010 in Chicago.

GreenJobInterview.com provided live virtual interview solutions to Baptist Health Systems of San Antonio, Texas, which won the Annual Award for Best Candidate Experience, and ARINC, an international provider of communications, engineering and integration solutions, which won for Innovation in Recruitment.

“Because this year’s onrec awards were more inclusive then ever before, in part to recognize and award recruiting efforts not directly linked to online career sites, award submissions provided true insight into what recruiters are accomplishing in these times of ‘doing more with less,'" said Anna Brekka, vice president of onrec and managing editor of RecruitingTrends.com. “Considering that, it’s truly significant that a single tool, such as provided by GreenJobInterview.com, could have such a varied and positive effect for two award winners.”

The award for Best Candidate Experience recognizes an internal recruitment team for “outstanding service and care for candidates, ensuring each candidate is treated with professionalism throughout the recruitment process and provided a uniquely positive experience to all. The winning entry provided evidence of a successful candidate experience program,” according to onrec.com.

The award for Innovation in Recruitment honors “thinking outside the box [that] contributed to the success of a recruitment program” through innovation in strategy, new internal processes, marketing, use of resources, working with other departments, or another area in which a new or different tactic made a difference in an internal recruitment team’s success.

“We are very proud of the hugely positive results that GreenJobInterview.com was able to help these two very different kinds of companies achieve for their recruiting strategies and goals,” said Greg Rokos, president and co-founder of GreenJobInterview.com.

“It speaks volumes that our solution was at the heart of both an award-winning best candidate experience for a hospital system and a solution that won for innovation by a multisector company with commercial, defense and government customers worldwide,” Rokos said.

GreenJobInterview.com played a crucial role in helping the five-hospital Baptist Health System meet a major priority of its 2009/2010 strategic plan: Recruit 71 additional physicians to its service area. Given the national physician shortage and fierce competition from other health systems, Baptist needed a recruitment strategy that would differentiate it from the competition and attract the best physician talent.

To do that, the health system turned to GreenJobInterview.com to meet two specific goals:

1.    Differentiate Baptist Health System from the competition by creating a better candidate experience.
2.    Leverage technological advances to improve the candidate vetting process and create a branding platform that let the health system tell its story.

The campaign not only met its goal for the number of new hires, it also lowered the recruiting cost per hire, reduced the candidate dropout rate, shortened the time-to-fill, and heightened the opportunity to “showcase” the organization, the system’s award nomination said.

“GreenJobInterview.com is now a core part of our recruitment strategy,” said Kyle Buster, regional director for physician recruitment at Baptist Health System. “This has been a game-changer for us in our ability to do a more effective job of candidate screening. In addition, this tool has saved us untold thousands of dollars in recruitment expenses. I think it is a necessity for any successful recruiting effort.”

For ARINC, GreenJobInterview.com helped the global company meet an organization-wide cost-savings initiative launched in 2009. That initiative challenged ARINC’s Strategic Staffing team to significantly reduce hiring costs. In addition, hiring managers wanted to fill positions more quickly, while spending less time recruiting and interviewing.

Key areas of expense and time that were identified were applicant travel (ARINC has over 3,200 employees in 80 locations) and internal procedures that required a seven-day minimum advance purchase for air travel and coordination of multiple schedules for candidates, hiring managers and HR personnel.

“With 80 locations and several hundred hiring managers dispersed across the country, implementing a change from face-to-face interviews to a ‘live virtual interview’ model, complete with web cams and online training provided by a third party, was not a simple undertaking,” ARINC’s nomination to the Annual Awards said. “A carefully planned communication campaign was put in place at all levels of the organization – executive, hiring managers, corporate technology services, and recruiting – to inform, influence, prepare and eventually win over all stakeholders in the hiring process.”

After an in-depth screening process, ARINC chose GreenJobInterview.com for its live virtual technology. As a result, ARINC’s time-to-fill decreased and its interview-to-hire ratio increased, because it was delivering “a more qualified final slate of candidates,” the company said. Specifically:

  •     54 percent of all candidates who completed a virtual interview using GreenJobInterview.com were hired.
  •     Applicant travel costs were reduced by 35 percent, resulting in a $28,000 savings in the first seven months of the program.

ARINC also found an unexpected ROI that was not related to HR. Remote line managers reported a savings in their own travel budgets and productivity because they no longer needed to fly to conduct face to face interviews with candidates, positively impacting their own travel budgets and productivity.

In addition, surveys to gauge candidates’ reactions to live virtual interviews were overwhelmingly favorable.

The Annual Awards were created for the entire recruiting industry to recognize and reflect on the global recruitment community's challenges and achievements, according to onrec.com, the online complement to Online recruitment magazine. Nominations for the onrec Expo 2010 Annual Awards were evaluated by recruiting industry experts and practitioners and submitted by the readers of RecruitingTrends.com and RecruitingBlogs.com.

About GreenJobInterview.com
As the leader in live virtual interviews, GreenJobInterview.com creates positive experiences for job candidates and hiring organizations. By utilizing secure, browser-based technology and support services, interviewers and prospects interact face-to-face while minimizing costs, maximizing time, and reducing environmental impact. No travel, software or downloads required. Begin your experience at http://www.greenjobinterview.com.

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Sue Weir
GreenJobInterview
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