We seized the rebranding process as an opportunity to further turn traditional telephony on its head. With a heavy focus on usability and clarity, we aimed to make our website a destination for learning the benefits of unified communications and SIP.
New York (PRWEB) March 02, 2012
Today, OnSIP announced the launch of its new website and brand identity with the help of andCulture, the design company responsible for refining popular Internet-based brands such as GetSatisfaction, GoodData, and CoTweet.
Since 2004, OnSIP has focused on adding new features, improving usability, and scaling their SIP services with a patent-pending process. Now providing over 10,000 small and medium-sized businesses with unified communication services, the OnSIP team felt it was time to update their brand and outward appearance.
“This wasn’t just a logo change,” said Rob Wolpov, President of OnSIP. “As it’s been about 8 years since the conception of OnSIP, we seized the rebranding process as an opportunity to further turn traditional telephony on its head. With a heavy focus on usability and clarity, we aimed to make our website a destination for learning the benefits of unified communications and SIP. Another goal was to make the website more interactive – allowing website visitors to search our detailed phone reviews, right down to differing firmware versions, and add their own phone reviews and ratings. Last but not least, we wanted to make our sign up process a cinch so customers can get started with an OnSIP free trial within a matter of seconds.”
Setting out to meet their new design goals, OnSIP’s marketing team found andCulture. Based in Harrisburg, PA, andCulture is a design consultancy experienced in breathing new life into brands and creating beautiful, cutting-edge websites. As “creative catalysts,” andCulture engaged the business VoIP company in identifying OnSIP’s core business values prior to illustrating them.
“andCulture had the wonderful opportunity to work with OnSIP team on redesigning their identity and website,” said Joshua Benton, President of andCulture. “We particularly enjoyed working through the brand ideation process that culminated in creating a thoroughly modern logo, custom illustrations and website. The OnSIP team was open minded, strategic, and decisive, and these attributes can all be seen simply by visiting the site."
Visitors to http://www.onsip.com will find an interactive website that demonstrates how the team has redefined business communications. Shattering the notion of traditional telephony with a communications platform that’s contract-free, reliable, intuitive, affordable, and open, OnSIP has infused these values into a new brand appearance.
Having helped over 10,000 customers, Junction Networks is a leading provider of business VoIP service to small and medium-sized businesses. OnSIP, by Junction Networks, is an intuitive and reliable business phone service on the Internet for companies with 5 to 100 employees. OnSIP customers enjoy the benefits of a business class phone system, without the traditional high cost, burden, and inflexibility. For more information, visit http://www.onsip.com.
With a team of technologists, anthropologists, designers, strategists, programmers, and writers, andCulture helps their clients break the mold. Working collaboratively with clients, the company offers custom website, user experience, and traditional marketing medium design. andCulture is headquartered in center city Harrisburg at 200 Locust Street.