CIOs Outsource Smartphone Management to Experts as Mobile User Demands Increase

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Corporate IT departments scrambling for quality smartphone consulting, management and support services amidst a fragmented smartphone platform market, weak carrier customer service, and employees' increasing demand for business applications

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We specialize on smartphone services, so we typically resolve smartphone issues 2-3 times faster than internal support staff and help management make better decisions regarding third-party mobile applications.

The smartphone has become the tool of choice for the on-the-go professional. Look at any airport terminal on a weekday and you’ll witness hoards of white collar go-getters with heads buried in their BlackBerries trying to squeeze out a couple last-minute emails before boarding.

Smartphones are no longer a fascinating technological gadget. They have become a vitally important business tool. Like quality cutlery for great chefs, or sharpened chisels to a master sculptor, the professional smartphone users take great pride and joy in the tools that makes them be so good at their job. They love their smartphones.

That love is the problem for corporate IT departments. Some love their BlackBerry, some love their iPhone. A growing number of people are in love with their Android, and much love has been lost for Windows Mobile and Palm. With four major platforms to support, and a dizzying array of models, features, capabilities, service providers and third-party applications, all attempts for IT to standardize completely have been thwarted by high-level executives in love with their personal preference.

So what does IT do? They outsource their employee smartphone support to companies like On-The-GoWARE. Corporations from across the nation are flocking to this Los Angeles-based smartphone consulting and support business.

“IT management loves our MobileCare smartphone support service. We’re specialists in all of the major smartphone platforms, and have tight relationships with the top wireless carriers. We work in conjunction with corporate IT departments to be their front-line help desk for smartphones, enabling them to focus on bigger issues projects. They hate the scramble they go through every time someone’s phone breaks and they have an employee in crisis” states Mike Newman, President of On-The-GoWARE (

“Mobile professionals rely on their smartphones so heavily that their work often stalls completely when their smartphone has failed. With our MobileCare employee support program, we resolve issues 2 to 3 times faster than most internal IT departments because of our specialization on smartphones and strong relations with the carriers” added Newman.

While the MobileCare employee smartphone support service is currently only available to larger companies with 300 or more smartphones, On-The-GoWARE intends to eventually offer the service to the mid-market. “We’re growing so rapidly that we need to make sure that each and every client has the attention they deserve. We invest a lot of our time understand each company’s needs so we limit the number of new clients we acquire.”

On-The-GoWARE also helps companies select, implement and manage third-party applications and accessories, enabling employees to use their smartphones more as business computers with functionality beyond simple email and calendaring features.


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Mike Newman
888-999-8086 ext. 704
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