ootoWeb Launches First Self-Service Mobile Website Builder for Event Organizers

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ootoWeb, an Emerging Leader in Mobile Meetings Management Technology Expands Tool Set with EventGuide Innovation; New Self-Service Website Building Tool Helps Event Organizers Connect with Meeting Attendees

ootoWeb Mobile EventGuide

"Modifying the website was fast and easy – we were able to leave everything in the hands of our administrative assistant,” said Micah Cooper, director, Advanced Technology Partnerships within IT Services at Miami University.

ootoWeb, a leading pioneer in mobile meetings management technology, today announced the launch of ootoWeb Mobile EventGuide™. The new tool is the first and only self-service mobile website builder for meeting planners and event organizers. Innovative features include the ability to narrowcast by customizing the website for different audiences at an event, or broadcast the same content to all attendees.

“ootoWeb continues to look for meaningful innovations to bring to market especially in the area of mobile technology,” said Sam Wu, co-founder, ootoWeb. “The Mobile EventGuide is a powerful tool that dramatically changes the way a planner reaches hundreds or even thousands of event-goers. Now, every event organizer has complete control over their mobile content and a highly effective delivery mechanism. That’s a significant development in planner-attendee communications.”

Mobile EventGuide, ootoWeb’s newest self-service innovation, allows event organizers to create, publish and maintain custom mobile websites for all of their events in a matter of minutes. As an added bonus, they can narrowcast or tailor websites and messaging for different types of attendees.

In addition to being a robust mobile meetings management and marketing tool that can be leveraged to increase visibility, the mobile websites can also be used to broadcast vital event-related information, including resources and updates straight to attendees’ smartphones. This feature helps event organizers communicate with attendees effortlessly during, before, and after the event.

Additionally, Mobile EventGuide helps event organizers ‘go green’ by eliminating the need for printed instructions. Agendas, speaker information and other event logistics can be accessed on attendee smartphones, helping them stay connected and informed.

"We used ootoWeb EventGuide to create a mobile site for our M-Learning Summit,” said Micah Cooper, director, Advanced Technology Partnerships within IT Services at Miami University. “Modifying the website was fast and easy – we were able to leave everything in the hands of our administrative assistant.”

Mobile EventGuide self-service websites can be created in minutes and require no software downloads by event attendees. These websites can be accessed via the iPhone, Android, Blackberry and other leading smartphones.

For more information about the Mobile EventGuide, now available for a low monthly fee, and other ootoWeb meetings management tools, visit http://www.ootoweb.com.

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Rini Ghose
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