MindTouch CEO to Present the Benefits of Collaborative CRM at SugarCon 2010

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Leading open source collaboration provider will reveal the value of adding collaborative solutions to CRM deployments

San Diego, Calif. March 9, 2010 -- MindTouch, the open source alternative to Microsoft SharePoint, will present at this year’s SugarCon event in San Francisco, being held April 12-14. SugarCon 2010 unites CRM customers and developers with companies and projects committed to building open business applications for the Cloud. Aaron Fulkerson, CEO of MindTouch will lead the discussion, aimed at highlighting how companies can gain from adding next-generation, open collaboration tools to their existing CRM initiatives.

Session Details:

Collaborative CRM is the Center of the Enterprise 2.0 Universe
Topic: The definition of effective customer management has completely changed – gone are the days of transactional, point to point phone calls and emails. The relationship building process has become more open and participatory, and requires collaborative capabilities – an open environment of teams, communities and forums. These methods dramatically improve the relationship that companies like yours can have with their customers and partners. This session will discuss this new approach and the underlying technology required to make it a reality.
Presenter: Aaron Fulkerson, CEO, MindTouch

Date and time: Tuesday, April 13 11:45AM PDT

Location: Palace Hotel, San Francisco

MindTouch is also a Gold sponsor of the SugarCon event. Representatives from MindTouch will be available to provide further information at the MindTouch booth, located in the SugarCon exhibitors’ hall inside the Palace Hotel’s Garden Court.
SugarCon 2010, SugarCRM’s fourth annual user and customer conference, brings together SugarCRM users, developers, partners and industry experts from around the world. Packed with more than 100 sessions, SugarCon provides a wealth of practical knowledge that any business can apply to improve performance and differentiate in the market.
For more information about SugarCon, visit: http://www.sugarcon.com.

About MindTouch
MindTouch set out to solve the problem of collaboration by making it possible for non-programmers to connect enterprise systems, databases and web-services in the context of an easy to use collaborative environment. The purpose of MindTouch is to provide wiki-like ease of collaboration between humans and machines; thereby enabling less-technology savvy people to automate reports and systems and create dashboards. For more information, please visit http://www.mindtouch.com

Media Contacts:
Michael Levey
Zer0 to 5ive
(610) 223-2632

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