Joe Pulizzi and Robert Rose presented the workshop in a unique way by understanding the needs of the companies who attended while introducing everyone to seeing their customers as publishers and not just as marketers.
Boston, MA (PRWEB) October 19, 2011
Last week expansion stage venture capital firm OpenView Venture Partners hosted its portfolio companies for a 2-day workshop on content marketing. The workshop was organized by the OpenView Labs team to help the portfolio companies improve their execution against content marketing strategies and specifically how to best develop a content marketing plan to attract and retain new customers.
“Over the past few years many of our portfolio companies have executed against various content marketing tactics. We organized this workshop to provide our portfolio marketing teams with a framework to manage a content marketing program more efficiently and effectively,” said Brian Zimmerman, Managing Director of OpenView Labs.
Topics included building the business case around content marketing, creating a story, identifying the right marketing channels, building the right team to support your content marketing effort, mapping your content and editorial calendars to your sales funnel and buying cycle, in addition to measuring success in content marketing.
Joe Pulizzi, Senior Advisor to OpenView and founder of Content Marketing Institute, and Robert Rose, Strategist in Residence at the Content Marketing Institute, led the day and a half long session. The workshop was comprised of presentations and discussion across the participants.
“OpenView's Content Marketing Workshop delivered clear and concise takeaways for entrepreneurs and marketers to take back and implement now. After attending the workshop, it's clearer than ever to the Monetate marketing team that by using content to solve our customers' problems--ideally before they even have the problem--can solidify relationships and differentiate our solution from the competitor. Joe Pulizzi and Robert Rose presented the workshop in a unique way by understanding the needs of the companies who attended while introducing everyone to seeing their customers as publishers and not just as marketers,” said Rob Yoegel, Content Marketing Director of Monetate.
“The presenters and content were excellent of course and so was the interaction, the facilitation and the overall setup. The seminar was informative and enjoyable at the same time!” added Zikria Syed, CEO of NextDocs.
About OpenView Venture Partners
OpenView Venture Partners is an expansion stage venture capital fund with a focus on high-growth software, Internet, and technology-enabled companies. Through its staff of seasoned operating executives, who collectively bring several decades of technology and management experience to the firm, OpenView is able to help portfolio companies with quickly ramping up Product, Go-To-Market, and Organizational and Operational functions to best practice levels. The firm was founded in 2006 and has a total capital under management of approximately $240 million. OpenView Venture Partners is based in Boston and invests on a worldwide basis.