4imprint Releases Operation Communication Blue PaperSM
and Podcast
Harnessing the power of strategic internal communication planning.
OSHKOSH, Wis. (Business Wire EON/PRWEB ) October 23, 2008 --
Promotional products retailer 4imprint
has released its latest Blue PaperSM and
podcast, ‘Operation
Communication: Harnessing the power of strategic internal communication
planning.’ Focused on helping businesses
develop and implement an internal communications plan, Operation
Communication, is the next addition to the more than 30 Blue PapersSM
on 4imprint’s
Web site.
A recent Ponemon Institute survey for Microsoft added to the
recommendations found in the Blue PaperSM. The
survey showed that 29 percent of companies who said to have good
internal collaboration reported only one or more significant data
breaches compared to the 74 percent of companies that admitted to poor
internal collaboration between security, marketing and privacy managers.
Operation Communication: Harnessing the power of strategic internal
communication planning recommends establishing goals at the onset of
the process, then doing a comprehensive audit of existing internal
communications, followed by implementation of the goals and aligned
communication channels.
“Internal communication can be easy
to overlook,” says Greg Ebel vice
president of sales & marketing at 4imprint. “However,
if a business’ internal customers are informed
and knowledgeable of the situation - that can positively impact external
customers.”
About 4imprint Blue PapersSM
4imprint Blue PapersSM are in-depth, how-to
articles, distributed to 4imprint customers to help their organizations
succeed. Accessible at www.4imprint.com/bluepapers,
Blue PapersSM have covered popular,
cutting-edge topics such as podcasting, online social networking, search
engine optimization (SEO) and guerilla marketing.
About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on
the London Stock Exchange, and serves more than 100,000 businesses with
its innovative promotional merchandise throughout the United States and
Canada. For more information, log on to www.4imprint.com.
See the original story at: http://eon.businesswire.com/releases/operation_communication/blue_paperssm/prweb1517944.htm
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