Optimized Landing Pages Making a Difference for Business

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Route 72 realized long ago that the perfect recipe is not always the same because no two products are alike.

Little Falls, NJ (PRWEB) June 20, 2012

Along with managing and distributing email lists, Route 72 (http://route72.com) has always offered landing page services to better optimize email marketing campaigns but has recently begun to offer a higher end service to meet market demand. This has proven to be very effective for the company as well as many of their clients.

"By simply optimizing and tweaking specific pages on our website and various client's sites, we've seen the quality of the leads drastically improve," says Mark Ramos, SEO Director of Route 72.

When a business is breaking into the online marketing world, there are many aspects to consider. One crucial piece of this puzzle that is often overlooked is the landing page. This is the web page that opens when someone clicks on an advertisement or email creative link. Although having one will not guarantee further interest or even a purchase, there are a few simple steps that can be taken to heighten the interest that may result in a favorable outcome. Route 72 realized long ago that the perfect recipe is not always the same because no two products are alike.

No matter what the product, Route 72 Systems advises that it must have a proper showcase. This means that pictures and videos are a must for any landing page. CEO and Founder of Route 72 Systems states, “The main features of the product need to be highlighted. This will tell the audience why the product is important and how it can be used to improve their life. All of this information should be above the fold.” When something on a web page is “above the fold” this is everything that can be seen right when the page opens without having to scroll down. The most effective landing pages utilize this window of space to ensure that the real heart of the advertisement lies “above the fold.”

Customer testimonials, prices, sales, and money back guarantees are all good things to include in that area. Many have made the mistake of spreading the main information throughout the entire page, but customers who click on an email advertisement are not likely to be in the mood to follow any more breadcrumbs. Product description is another downfall to otherwise attractive landing pages. Whether through text or video, overly descriptive advertisements can greatly decrease the likelihood of interest. Throughout their internet marketing endeavors, Route 72 Systems has found that short and sweet wins over long and drawn out.

When a clean opt in email list is obtained, which highlights users’ certain interest through online surveys, the landing page has the potential to be much more effective because these lists will let a business know who holds the most potential interest in the product. These two basic tools, an attractive landing page and a clean email list, can get the ball rolling for any email marketing campaign. The next step is to optimize your creative and landing page overtime to capture conversions.

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