Binary option commissions should not be measured by a given CPA, but by how much money affiliates put in their pocket at the end of the day - and EPC is the answer.
New York, NY (PRWEB) February 28, 2013
In the Binary Options Affiliate business most affiliates ask for high CPA (Cost per acquisition) deals, meaning that they'll get for example $250 per each new depositor they refer to a binary options brokerage, however that's not what really matters.
Affiliates promoting binary option trading are mostly marketers and not traders and as such they want to get the maximum return on investment for their traffic.
What a large number of binary option affiliates don't really understand is that a high CPA doesn't mean they'll necessarily make more money.
"Success shouldn't be measured by how much CPA you are entitled by a certain brokerage, but how much money affiliates put in their pocket - and EPC is the answer," said Mr. Brian Rossetti, Affiliate Marketing Director at Optiprofits.com.
A binary options affiliate should understand the big picture and at the earning per click (EPC), which gives them a real idea of what they DO get at the end of the day.
"Yes, we all know that a high CPA sounds appealing, but let's do the math with a quick example: let's compare 25 new traders at a $350 CPA vs. 40 x $250. Even though the second is "not appealing" for paying just $250 CPA, which means 28% less than a promising $350 CPA, if you look at actual profits, the "low" CPA pays out 12% more money, and that's the bottom line." explained Mr. Rossetti.
Optiprofits is encouraging and educating their binary option affiliates to learn how to measure EPC as a key factor to determine their success, and increase their profitability in the binary options industry.