OptumHealth Launches myOptumHealth.com, Consumer-Focused Health and Wellness Information Web Site

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Built upon its expertise in serving 60 million Americans, OptumHealth developed myOptumHealth.com to provide individuals seeking health and wellness information online with free access to clinically reviewed, easy-to-understand and actionable content, tools and resources.

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We are taking the unparalleled expertise we have in providing health and wellness services to 60 million Americans and putting it online. This is a first in our industry

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OptumHealth Inc., the health and wellness business of UnitedHealth Group, announced the launch of myOptumHealth.com, a free consumer health and wellness Web site designed to assist the 76 million Internet consumers who look for health information online each month (1).

"We are taking the unparalleled expertise we have in providing health and wellness services to 60 million Americans and putting it online. This is a first in our industry," said Scott Heimes, senior vice president of OptumHealth Consumer Solutions. "myOptumHealth.com also is unique in that it delivers clinically reviewed, easy-to-understand, actionable information -- what you can do if you have a specific health-related symptom. And overall, the site reflects the best practices, clinical evidence and behavior change methodologies of OptumHealth's health and wellness management solutions."

While myOptumHealth.com is a free, public Web site, it also serves as a template for private health portals and consumer tools, including wellness coaching programs and incentive and communications services. OptumHealth is the largest publisher of private health portals and interactive health management solutions in the United States, managing more than 1,000 private health portals for employers, health plans and public sector entities.

Much of the myOptumHealth.com site features content that is produced by an editorial staff comprised of medical doctors, PhDs, registered dietitians and writers from a variety of well-respected health publications and Web sites. Topics focus on current health and wellness-oriented issues such as weight loss, nutrition, diabetes, parenting, women's health, men's health and seniors' health.

"Our content also is medically reviewed and vetted by clinicians through a strict process that includes a third-party medical advisory board, and follows leading evidence-based medicine guidelines," said Dr. Janet Bruno, medical director for OptumHealth Consumer Solutions, which operates myOptumHealth.com. "These guidelines ensure the content is gathered with scientific methods and used judiciously to present only the best evidence to people who may be making important health care decisions."

Additionally, myOptumHealth.com's wide range of content provides users access to the same high-quality medical information used by OptumHealth's care managers and wellness professionals, yet it is written in way that is easy for an average person to understand.

About OptumHealth

OptumHealth Inc. helps individuals navigate the health care system, finance their health care needs, and achieve their health and well-being goals. The company's personalized health advocacy and engagement programs tap a unique combination of capabilities that encompass care solutions, behavioral solutions, specialty benefits and financial services. Serving 60 million people, OptumHealth is one of the nation's largest health and wellness businesses, and is a UnitedHealth Group company. More information about OptumHealth can be found at http://www.OptumHealth.com.

(1) Source: Nielsen//NetRatings, September 2008.

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