Orange County Ad Agency Wins 2010 MarCom Awards

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Orange Label Art + Advertising awarded top honors for digital efforts by the Association of Marketing and Communications Professionals

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We are excited to be recognized for our website strategies for several of our clients this year. Today websites are the face of a company, and when executed effectively, websites can perform as your best salesperson, 24/7

Orange Label Art + Advertising, a full-service agency and one of the longest-standing privately held advertising agencies in Orange County, has been awarded several prestigious digital awards from MarCom - The Association of Marketing and Communications Professionals.

Orange Label Art + Advertising (OLAA) received a Gold award for the overall design and development of the Calmont Wire & Cable website, which launched in June, 2010. In addition, Orange Label received the Gold award for Coordinated Business Systems' Website Homepage design, which will be launching this month (November, 2010). "We are excited to be recognized for our website strategies for several of our clients this year. Today websites are the face of a company, and when executed effectively, websites can perform as your best salesperson, 24/7," said Wes Phillips, CEO.

Orange Label's strategy and design for the Greenwell Farms Blog was also recognized this year, receiving a Platinum award. Greenwell Farms is known for their authentic 100% Kona Coffee. With the large following that Greenwell has, the 2010 launch of an integrated digital platform, allows Greenwell to stay top-of-mind with their customers - driving sales and increasing brand awareness. The integrated platform consists of a blog, Social Media (Facebook, Twitter, Flickr and YouTube) and regular email promotions. "The enhanced online presence that Greenwell has established this year has opened a new and creative way of communicating with their customers world-wide on an ongoing basis and this builds customers' loyalty and generates more frequent repeat business." said Alyse Vultee, Integrated Account Supervisor.

For their creative work with Seattle, Washington based company, Copiers Northwest, Orange Label received the gold award for one of a series of 9 online Videos. The series of web videos that Orange Label assisted in scripting, directing, producing and editing, will be included as engaging and interactive online video content on the new Copiers Northwest website (which is currently in development).

Orange Label was proud to receive several digital recognitions from MarCom's 2010 Awards as well as additional acknowledgements for logo design, brochure design and direct marketing email design. To view a full list of Orange Label's MarCom acknowledgements, please visit MarCom's website.

ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County's longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips and Rochelle Reiter. Key differentiators for the company include its 'Orange Exploration' approach to fact-finding, powerful 'View from the Field' research technique, and 'The Juice' different-and-better client branding method. For more information about Orange Label Art + Advertising, visit http://www.OrangeLabelAdvertising.com.

ABOUT MARCOM AWARDS
MarCom Awards (started in 1995), is an international competition for marketing and communication professionals involved in the concept, writing and design of marketing and communication programs and print, visual and audio materials. The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence. The competition has grown to perhaps the largest of its kind in the world. A look at the winners shows a range in size from individual communicators to media conglomerates and Fortune 50 companies. The competition is so well thought of in the industry that national public relations organizations, local ad clubs, and local business communicator chapters are entrants. To learn more about MarCom, please visit: http://www.marcomawards.com/.

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Rochelle Reiter
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