Orangetonic launches markets first clinical services web solution in bid to help independent pharmacies boost sales and grab market share from large multiples

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Orangetonic, a UK based healthcare marketing company, today announced the launch of what they believe is the first fully content managed and business enhancing website, geared exclusively towards independent community pharmacies, and heavily focused on promoting clinical services in a bid to boost sales.

We deployed our web solution in a pharmacy in greater London and over a period of six months their prescription business increased by 6%” – said Rob Bell, Creative Director

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Orangetonic, a UK based healthcare marketing company, today announced the launch of what they believe is the first fully content managed and business enhancing website, geared exclusively towards independent community pharmacies, and heavily focused on promoting clinical services in a bid to boost sales.

After conducting extensive research, healthcare media marketers Orangetonic have found that most independent pharmacies did not employ an effective website strategy. “It really is amazing how many independent pharmacies don’t employ an effective web strategy. Rather than just focusing solely on ecommerce, positioning your clinical services to your local market could see dramatic increases in sales of both prescriptions and OTC products. It also differentiates you from the multiples who gear their web strategies towards ecommerce related sales. We deployed our web solution in a pharmacy in greater London and over a period of six months, with low key marketing, their prescription business increased by 6%” – said Rob Bell, Creative Director.

‘Many pharmacist owners are worried about upfront costs and maintenance. Our solution breaks down these barriers and offers a cost effective route to implementing a web strategy. Costs are transparent and there are options to pay monthly or yearly. Apart from just cost, the offering from Orangetonic really is first-in-class since it allows Customers not only to order repeat prescriptions online but to book clinical services and even order products for home delivery. In addition there is a wealth of value-added extras such as health information provided by NHS Choices.”

“In a market where competition is fierce and with the upcoming seismic shifts in workflows and cash flows, it makes sense to employ a solution, like ours. It really gives a cost effective edge to an independent and it puts them onto a level playing field with larger companies who control larger marketing budgets and employ complex customer relationship management techniques”

Editor’s Notes
1.    To find out more about orangetonic.com and their pharmacy services, visit their website at http://www.orangetonic.com, email media(at)orangetonic(dot)com or telephone 0203 384 6550 ext 3 during office hours.
2.    Orangetonic is Healthcare Focused Media and Marketing Company Based in Coulsdon, United Kingdom. Orangetonic’s Vision is that every Business should have the ability to harness the power of the web to develop, protect and grow their local markets.

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Rajive Patel
Orangetonic
+44 (0) 203 384 6550 ext. 3
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