Launches a Revolutionary Website that Provides a One Stop Shop for Organic Pet Products

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Devout pet lovers Shana and Len Bentivegna created the Organic Pet website for animal lovers everywhere. "After the China pet food scare we became driven to create a website that offers only healthy organic pet products. Now pet lovers everywhere have a trusted source for all their pet needs."

Pamper Your Pet at

The Most Comprehensive Organic Pet Product Website!

Organic Pet was created during the summer of 2007 in an apartment in Jersey City, NJ. During their walks in Central Park with Cesar and Milo (their two Shih Tzus), founders Len and Shana Bentivegna noticed that the other dogs were getting very ill. A few weeks later television broadcasts exposed that pet food additives coming from China were contaminated and cherished pets were dying. Worried for their two dogs (Cesar and Milo, pictured to the right) they began a mission to find safe pet food.

After exhaustive research, they found that organic pet food was not subject to the toxins prevalent in products from China due to the strict rules and regulations governing the organic pet food industry. Having trouble finding a comprehensive pet food site they sought out to create one.

On December 7th 2009 Organic Pet shifted from a dream into a reality! The website kicked off with a bang and the business sold through all of their inventory in the first month!

Currently Organic Pet has over 400 unique products ranging from Organic Pet Food to Organic Pet Supplements. Simply Fido Pet Toys are one of their best sellers. Simply Fido Pet Toys are created from Organic cotton and plant based dyes and they are one of the safest pet toys on the market!

Organic Pet was designed to cater to not only the advanced internet shopper but also to the novice internet shopper. "We spent months with Volusion (an e-commerce web hosting company) developing a layout that was user friendly and very informative. We added a secure socket layer, PayPal and a one page checkout to simplify and secure the buying process."

The founders plan to open multiple storefronts and offer franchising opportunities in the years to come.

One of the most important jobs at is product testing. Co-Founders Cesar (named after Cesar Millan the Dog Whisperer) and Milo (the family pets) have been an integral part of the company. They test out almost every product that Organic Pet carries. "Ed our UPS driver knows each of them by name as they happily greet him at the door everyday."

The Founders dogs love the Castor and Pollux Dog Food. "They will turn their noses up at any other food that we feed them. The Castor and Pollux cat food and dog food has been a big hit among our customers. We received reports that the animals will bat around their bowls until they receive more Castor and Pollux food. "

Co-Founder Shana says "Creating the Organic Pet was the best thing we ever did! Waking up every day knowing that we are helping animals by providing safe organic products is very rewarding. This is going to be a dream that we one day share with our children and their children"

Now their goal is to get the word out to every pet lover! We recently began using Twitter, YouTube, Facebook and BlogSpot. Organic Pet has also begun creating product videos on their YouTube channel Organic Pet Boutique1.

Their mission is to educate pet lover's everywhere about healthy pet products and provide a comprehensive pet product site that caters to all of their pets needs for many year to come.

Top ten must have organic pet products.

Visit Organic Pet to purchase any of the products listed below!

1.Castor and Pollux Organic Cat and Dog Food
2.Flying Basset Organic Pet Supplements
3.From the Field Shelby the Hemp Mouse for Cats
4.Jax and Bones Organic Pet Beds
5.Pal Dog Organic Shampoo and Conditioner
6.Pal Kitty Organic Kitty Shampoo
7.Paw Naturaw Raw Pet Food
8.Simpy Fido Organic Toys
9.Simply Fido Organic Cotton Blankets for Cats and Dogs
10.West Paw Organic Bumper Beds

For Media Requests please contact Shana at 917-902-7100 or


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Shana Bentivegna
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