UC Davis Coffee House Brings 100% Organic Coffee to Students, Faculty & Staff
The ASUCD Memorial Union Coffee House is kicking off its 40th anniversary by taking an unprecedented step towards promoting health and sustainability by announcing that it has converted all of its coffee and espresso programs to Beantrees® Fine Organic Coffee.
Davis, CA (PRWEB) September 28, 2006 -- The ASUCD Memorial Union Coffee House is kicking off its 40th anniversary by taking an unprecedented step towards promoting health and sustainability. The UC Davis Coffee House has announced that it has converted one hundred percent of its coffee and espresso to Beantrees® Fine Organic Coffee. This is a significant landmark for the Coffee House as it cements their commitment to organic agriculture, quality food and beverage, respect for coffee-growers and responsiveness to student, faculty and staff requests.
“We are excited to bring a 100% organic coffee program to UC Davis. Our customers appreciate great tasting food and beverages and after much research, we believe Beantrees organic coffee is the finest coffee available,” says Sharon Coulson, Foodservice Director of the ASUCD Coffee House for the past 23 years. “I am excited not only because our coffee program is now completely organic, but also because we are raising the bar significantly on flavor and overall quality.”
The Coffee House has been committed to buying local products and organics for over 25 years and Coulson and her staff believe offering Beantrees coffee furthers their mission. Coulson also sites support from the ASUCD Senate and from many students, faculty and staff members. “The Coffee House is a vibrant part of the UCD campus community and we believe our actions enhance the campus’ commitment to engagement, sustainability and integrity. We have wanted to adopt an all-organic program for quite a while, but it took time to find the right coffee partner -- one who understands that outstanding flavor is as important as outstanding values. Beantrees offered everything we were looking for.”
Beantrees Organic Coffee is served in all three service areas of the ASUCD Memorial Union Coffee House, the bakery, the espresso bar and the deli. In the deli all six selections of Beantrees Organic Coffee are also Fair Trade Certified®.
Headquartered in nearby Sacramento, Beantrees Fine Organic Coffee has a special sentimental tie to UC Davis as their master roaster is a UC Davis alumnus. A recognized pioneer in the specialty coffee industry, Beantrees has been a purveyor of exclusively organic coffee since 1994. “Beantrees is thrilled to partner with the UC Davis Coffee House in our mission to raise awareness and demand for premium quality in organic products,” says Beantrees CEO, J. Barrie Gromala. “Our joint philosophies of sustainability, respect for the farmers and the earth are a great fit. I am positive that UC Davis Coffee House customers will love our great flavor as much as they love the integrity of our product.”
Leading the “luxury” category for organic coffee, Beantrees Fine Organic Coffee was named by Art Smith, Oprah’s Chef, as one the Top 12 Things he “can’t live without.” Beantrees coffee is the exclusive coffee for Yahoo! corporate and the exclusive in-room coffee at the elite Post Ranch Inn. Retail bags are available in the gourmet coffee aisle of all 125 Raley’s, BelAir, and Nob Hill grocery stores and on their website at www.Beantrees.com.
For more information about organic coffee at the Davis Coffee House, contact Sharon Coulson at (530) 752-3385. For information about Beantrees® Fine Organic Coffees contact Beantrees Regional Director, Illana Burk at (916) 451-3744.
About Beantrees.
Co-founded in 1993 Beantrees is a market leader and pioneer in the organic coffee industry. Beantrees sells its artisan-roasted organic beans to wholesale customers through US Foodservice, in grocery through all Raley’s, BelAir and NobHill Foods stores in California, and in Central Market stores in Texas, and on the internet at www.Beantrees.com. Beantrees coffees are recognized as the finest organics in the industry and are served at many progressive corporate, entertainment and media leaders including Yahoo!, Post Ranch Inn, and NRDC. All Beantrees coffee is chemical free: decaf coffee is water processed, flavored coffee includes only organic, natural nut and fruit extracts. All foodservice accounts can buy wholesale direct through US Foodservice at 800-682-1228 ext.295
More information about Beantrees Fine Organic Coffees is available at: www.Beantrees.com. 800-501-3553
About Fair Trade Certified(TM) and TransFair USA
The Fair Trade Certified(TM) label is the only consumer guarantee that small-scale coffee farmers receive a fair price, enabling more than one million farming families worldwide to stay on their land, put food on the table, and keeps their children in school. Annual inspections require sustainable farming methods that protect the environment, and measurable socioeconomic development using increased Fair Trade revenue. As members of democratically elected cooperatives, Fair Trade coffee farmers learn how to bootstrap their businesses, trade directly with importers and compete in the global marketplace. The Fair Trade Certified label is backed by TransFair USA, a 501(c)(3) nonprofit organization and the only independent, third-party certifier of Fair Trade products for the U.S. market. TransFair USA is one of 20 members of Fairtrade Labeling Organizations International (FLO), the world's most rigorous social, economic and environmental certification system. For more information please visit www.transfairusa.org.
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