Organic Coffee and Market Data to be Unveiled June 15 at NYC’s Union Square Cafe

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Fifth annual organic coffee sampling highlights supply chain

New York, NY (Vocus) June 2, 2010

What: Reporters may sample organic coffees from around the world, learn about the 2009 organic coffee market and 2010 trends, and meet representatives of the organic coffee supply chain, from certifier to roaster and retailer, at the fifth annual organic coffee sampling event hosted by the Organic Coffee Collaboration, a project of the Organic Trade Association, at New York City’s Union Square Cafe Tuesday, June 15.

Who:    Participants in the Collaboration are Beantrees Organic Coffee Company (Sacramento, CA), Caffe Ibis (Logan, UT), Chiapas Farms (Austin, TX), Elan Organic Coffee (San Diego, CA), Control Union Certifications (Plantation, FL), Equator Estate Coffees & Teas (San Rafael, CA), Golden Valley Farms Roasters (West Chester, PA), Green Mountain Coffee (Waterbury, VT), S&D Coffee (Concord, NC), Sun Coffee Roasters (Plainville, CT), and Swiss Water Decaffeinated Coffee Company (Burnaby, BC, Canada)—new and well-established companies representing the entire post-harvest organic coffee supply chain.

Announcing the new market data will be internationally recognized coffee market analyst Mr. Daniele Giovannucci who has tracked organic coffee data for decades and is the author of a number of books and reports on the topic including the April 2008 book on value-added standards in the North American food market by the Food and Agriculture Organization of the United Nations.

Recent data from the Organic Trade Association's 2010 Organic Industry Survey indicate that U.S. sales of organic products, including food and non-food, reached $26.6 billion in 2009, growing an impressive 5.1 percent over 2008 sales despite tough economic times (compared to 1.5 percent for the conventional industry).

Where: Union Square Cafe, 21 East 16th Street, New York City, NY 10003. Tel: 212-243-4020.

When: 8:30-10 a.m., Tuesday, June 15. Please RSVP by Friday, June 11.

Contact: Sandra Marquardt, On the Mark Public Relations, tel: 301-592-0077; cell: 301-512-4781; e-mail: smarquardt(at)onthemarkpr.com. Marquardt can set up interviews or arrange for samples if you cannot attend. Attendees will each receive an organic cotton bag full of 6 or more pounds of the participants’ organic coffees and will be able to sample the coffees on-site along with organic fruit salad and pastries from Union Square Cafe Executive Chef Carmen Quagliata. USC has twice garnered The New York Times' three-star rating, and also earned Zagat Survey's #1 ranking as New York’s Most Popular Restaurant for an unprecedented eight years.

Background:
Organic coffee is grown using methods and materials that have a low impact on the environment. Organic production systems replenish and maintain soil fertility, avoid the use of toxic and persistent pesticides and fertilizers, and build biologically diverse agriculture. Third-party certification organizations verify that organic farmers use only methods and materials allowed in organic production. Organic coffee is grown in approximately 40 countries, including the United States.

The Organic Coffee Collaboration - a project of the Organic Trade Association, the business association for the North American organic industry, includes:

BEANTREES ORGANIC COFFEE: In 1994, Beantrees brought “ultra-premium” to the organic coffee market. “Brew what you believe®” is its credo and compass. Beantrees continues to elevate standards for taste, integrity, service and style. Its client roster includes Yahoo!, Live Nation, NRDC, Aerosmith, Sundance, Table 52, The Police, and the Cannes Film Festival.

CAFFE IBIS: An award-winning “green business,” Caffe Ibis is a custom coffee roasting house featuring triple certified— organic, Fair Trade, and Smithsonian Shade Grown “Bird-Friendly®”— coffees, mountain grown, mountain roasted. Caffe Ibis® also operates a celebrated gallery/deli-licious espresso bar. University franchise, private label, equipment programs, monthly specials, and consulting services are available.

CHIAPAS FARMS: Café de Chiapas coffee from Chiapas Farms is grown in the southern highlands of Mexico. Roasted in small batches, each cup delivers a nutty, buttery taste with a smooth, slightly sweet finish. Buy its whole-bean organic/Fair Trade dark and medium roasts in Texas retailers and online.

CONTROL UNION: Control Union is a leading international certification body with offices in more than 50 countries. In the coffee industry, Control Union offers numerous certification programs including organic, UTZ Certified, and Fair Trade. With two offices in the U.S. and more than 2,000 professionals worldwide, it offers quality inspections and certifications.

ELAN ORGANIC COFFEES: Elan Organic Coffees is a coffee developer and importer offering certified organic socially responsible and Bird Friendly® coffees developed through partnerships with village co-ops in coffee-producing countries. Elan has pioneered the supply of the world’s finest certified organic coffees, while supporting farmers and protecting the environment.

EQUATOR ESTATE COFFEES & TEAS: Equator is known for its distinctive specialty coffees, socially responsible sourcing, and long-standing relationships with prominent chefs and national retailers passionate about quality. The women-owned company procures exceptional certified organic coffees from farmers who practice environmental stewardship, resulting in an empowered supply chain from crop to cup.

GOLDEN VALLEY FARMS COFFEE ROASTERS: Golden Valley Farms Coffee Roasters is a family-owned and operated artisan coffee roaster. It specializes in high quality, organic, Smithsonian Institution Bird-Friendly®-certified shade grown coffees. Its coffee is sold at convenience stores, offices, restaurants, online, and at the National Zoo.

GREEN MOUNTAIN COFFEE: Green Mountain Coffee is recognized as a leader in the specialty coffee industry for its award-winning coffees and environmentally and socially responsible business practices. Green Mountain Coffee offers a broad selection of double-certified organic and Fair Trade coffees under the Green Mountain Coffee® and Newman's Own® Organics brands.

ORGANIC TRADE ASSOCIATION (OTA): OTA was founded in 1985 as the membership-based business association for the North American organic industry. OTA’s mission is to promote and protect growth of organic trade to benefit the environment, farmers, the public and the economy. OTA’s approximately 1,400 members include farmers, processors, importers, distributors, retailers, certifiers, and more.

S&D COFFEE: S&D is the second largest coffee roaster in the U.S. and supplies both conventional and organic coffees. The company feels strongly about fostering sustainable agriculture and promoting a healthy planet. Quality Assurance International (QAI) certifies S&D’s six organic coffees sold under the Buffalo & Spring label.

SUN COFFEE ROASTERS is an organic and Fair Trade roaster operating according to the credo of social consciousness, environmental responsibility, and great taste. Its coffees are sold at Whole Foods, Stop & Shop, Big Y, and other Connecticut, Massachusetts and Rhode Island retailers. It also private labels coffees for numerous Northeast colleges.

SWISS WATER DECAFFEINATED COFFEE COMPANY uses a wholesome process for decaffeinating coffee - 100% chemical free, organically certified. It now offers improved quality with bean color more similar to the green for easier roasting, and higher retention of chlorogenic and amino acids for better in-cup performance. The SWISS WATER® seal is trusted by premium roasters and decaf coffee drinkers.

See http://www.ota.com/organic_and_you/coffee_collaboration.html for further information on the Organic Coffee Collaboration.

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Sandra Marquardt
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