Melvita - France’s #1 Organic Beauty Brand - Opens Its Third U.S. Retail Store: 25 Years of Expertise in Organic Beauty Comes to Southern California

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Melvita is pleased to announce the opening of its third U.S. retail space on June 30, 2010 at Fashion Island in Newport Beach, California. For more than 25 years, Melvita has been a pioneer in organic beauty and an industry leader in ecological beauty manufacturing. Now, Newport Beach will be able to experience first-hand this extensive line of ECOCERT-certified organic products for the whole family.

Melvita

Nature is at the heart of everything we do at Melvita

Melvita is pleased to announce the opening of its third U.S. retail space on June 30, 2010 at Fashion Island in Newport Beach, California. For more than 25 years, Melvita has been a pioneer in organic beauty and an industry leader in ecological beauty manufacturing. Now, Newport Beach will be able to experience first-hand this extensive line of ECOCERT-certified organic products for the whole family. Melvita makes everyday organic living achievable with its wide range of skin, hair and personal care products, food supplements, and honey.

“Nature is at the heart of everything we do at Melvita,” said founder Bernard Chevilliat. “We use the best from nature to create our certified-organic formulas and we are committed to the conservation of nature when we produce our products. Our ECOCERT certification is our testament to this commitment. We are excited to be launching our third U.S. store in Newport Beach. It’s a community that understands our responsibility to protect our natural habitats and the importance of an organic lifestyle.”

With its origins in beekeeping, Melvita is located in the heart of nature in the Ardèche region of France, where all Melvita products are made in an ecological factory. Melvita products offer the assurance and safety of truly organic products as well as the peace of mind of knowing that products have been produced in an environmentally-sound manner and that ingredients have been sourced through fair trade. Add to this the high efficacy of Melvita products and you have the ideal -- beauty benefits to you and to the world around you.

A Grand Opening sparkling cider and cheese reception is planned for Wednesday, June 30th from 5:00pm until 8:00pm. All are welcome. Present will be the Vice President of Melvita U.S.A., Deanna Elstrom. The winner of a gift basket of Melvita products will be chosen among those customers who have purchased products on opening day. The winner will be announced at 7:30pm.

ABOUT MELVITA
Melvita offers skin, hair and personal care for the whole family as well as nutritional supplements and its own line of organic hone, that retail between $3 and $48. Founded in the Ardèche, France by beekeeper and biologist Bernard Chevilliat in 1983, Melvita (meaning “honey and life” in Latin) has always been a passionate advocate for the complete organic lifestyle. Each of Melvita’s products carries the prestigious ECOCERT certification, certifying its products organic and ecological, including packaging and company practices. For more information and to view an inspirational video that explains the heritage and mission of Melvita, visit usa.melvita.com.

Media Contact: Deanna Elstrom, Vice President, Melvita U.S.A. 347.452.2170

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Deanna Elstrom
Melvita
347.452.2170
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