Organized Living Launches a New Website and Rebrands, Boasting 90 Years of SCHULTE Experience

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SCHULTE, a 90 year old company, rebrands as Organized Living bringing consumers and professionals the ultimate organizing experience. Including a new, interactive website with a wealth of organizing tips, videos, blogs, closet design tools and the best closet systems to organize homes and improve life.

Organized Living freedomRail Chocolate Pear Closet

Organized Living freedomRail Chocolate Pear Closet

The new website is interactive and inspiring, enriched with organizational videos, lifestyle images, testimonials, blogs and discussion forums.

SCHULTE, a leading manufacturer of home storage and organization products for more than 90 years, adopts its leading brand Organized Living as its new corporate name. In addition to a new name, Organized Living will launch a new website to better align their expertise, services, and resources to offer customers and trade members an unparalleled suite of solutions.

The new website,, launches on January 1, 2013 and will put consumers in control by offering:

  • The strongest, most versatile assortment of home storage systems and solutions in the industry.
  • Free online closet design software.
  • Access to hundreds of Organized Living dealers that can provide expert advice, closet designs and installation services.
  • A wealth of organizing tips and trusted advice from dozens of professional organizers, including Organized Living national spokesperson, Amanda LeBlanc.
  • Community forums and blogs.

“The new website is interactive and inspiring, enriched with organizational videos, lifestyle images, testimonials, blogs and discussion forums,” remarked Jennifer Castenson, vice president of marketing at Organized Living. “We want to provide everyone who visits the website with the ultimate organizing experience and in the end, help them live simpler, less cluttered lives.”

“The name change and new website will strengthen and streamline our presence in the growing storage and organization category,” said John Kokenge, president and CEO at Organized Living. “We’ve been selling many brand names through multiple markets and recognized the need to consolidate brands to focus on one master brand,” added Kokenge. “The new name had to convey the company’s vision, ‘we help people organize their lives,’ and had to evoke a powerful connection for customers and consumers. The obvious choice was Organized Living.”

The name change will be effective January 1, 2013. To learn more about the full family of Organized Living product, visit the new on January 1.

Organized Living brings superior storage and organization to the world through strong products, strong people and strong brand, helping people organize their lives. From the closet to the kitchen to the garage, Organized Living offers high-quality, innovative storage and organization products that make everyday life easier and sells through professionally installing dealers, retailers and online retailers.

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Jennifer Dusina
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