Unknown Watch Company Asks Public to Rename Entire Product Line

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In an effort to make models consumer-friendly, the company is putting its brand in the hands of the public, asking them to submit names for different collections, such as the CET0500, which until now have only been identified through a factory combination of letters and numbers. One winner per line receives an Orient watch from the series, and the winning name appears on Orient Watch's official US website.

While the current titles of our watches help explain a watch's makeup to those who know the codes, they don't help the average person.

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Orient Watch Co., Ltd., a relatively unknown company in the US, is making a name for itself--with consumer help--through its "Name That Watch" contest.

In an effort to make models consumer-friendly, the company is putting its brand in the hands of the public, asking them to submit names for different collections, such as the CET0500, which until now have only been identified through a factory combination of letters and numbers. One winner per line receives an Orient watch from the series, and the winning name appears on Orient Watch's official US website.

"After some Orient buffs started nicknaming our watches, like the Orient 'Mako,' we realized the creative potential of our fans and wanted to reward them," said Mark Kim, Orient's director of North American sales. "While the current titles of our watches help explain a watch's makeup to those who know the codes, they don't help the average person."

Orient's approach is part of a growing trend that gives the public more than just purchasing power. Other companies have allowed consumers to create their own commercials, pick new flavors, and design product packaging. Orient's consumer-centric strategy also includes using social media outlets such as Twitter to promote deals-of-the-day and ask customers about the watches they're wearing that moment.

ABOUT ORIENT WATCH: Established in 1950, Orient is Japan's largest producer of mechanical watches. The company builds over 2 million pieces annually. All mechanical movements are produced and used in-house. For more information, visit http://www.orientwatchusa.com.

For Immediate Release    
Contact: Christina Koshzow
(412) 519-0720, mobile

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