Classic Originala Outerware Line Reborn as Custom Jewelry Designs
The Classics Never Go Out of Style
NEW YORK (Business Wire EON/PRWEB ) June 8, 2008 --
Originala, the mid-century line
of high fashion outerwear, has been reborn as a custom jewelry line,
featuring classics revived and reimagined for a new generation. In its
new incarnation, Originala continues the legacy of creating classic
pieces for the family, including charms, cufflinks, pins and pendants.
Originala’s rebirth is the brainchild of
creator Tracy Geller-Doyle, heir to the fashion family that owned and
operated Originala and was inspired to reinvent Originala shortly after
the birth of her son. “Originala is about
memorializing family celebrations,” said
creator Geller-Doyle. “Our pieces empower
clients to express themselves and their families to the world in a
creative way.” www.originala.net.
Disappointed with mass-produced jewelry, Geller-Doyle decided to create
personalized pieces made the old fashioned way, including hand engraving
and personal touches. Modeling her own creations led to the interest of
others and soon she was taking orders for pieces that represented
growing families and close friends.
Originala’s newest piece, DreamBaby, is a
customizable cherub inspired by Jennifer Rubenstein. Rubenstein started
off as a satisfied Originala customer and became a Partner in 2007,
adding her marketing skills to the mix. The peaceful Italian cherub is
adorned with a pink or blue enameled blanket and semi precious stones.
DreamBaby is available in sterling silver, yellow or white gold and all
pave diamonds. Charm Bracelets, Peace Medallions,
DogTags and Family Pins can be personalized and are available in
sterling silver, solid 14K gold, solid 18K gold, with semi-precious
stones or pave diamonds.
Perfect for any celebratory occasion, New Moms, Birthdays, Bat Mitzvahs,
Communions, gifts for a loved one, Originala pieces are available at www.originala.net.
Prices range from ($25) to ($2500).
Founded in 1962 as a designer collection of women’s
outerwear, Originala coats draped the shoulders of society’s
most fashionable women until closing in 1977. Reimagined as a custom
line of family jewelry, Originala maintains the original vision of the
Bader family under the creative guidance of granddaughter Tracy
Geller-Doyle. Details available at www.originala.net
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5702986
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