Origins Wants to Know ''What Makes You Eco-Fabulous?'': Beauty Company Teams up with Brickfish to Search for the "Greenest" Girls and Guys

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Brickfish(TM), the online content marketing platform, and beauty company Origins, today announced the "What Makes You Eco-Fabulous" campaign located at http://www.origins.com/brickfish/?AD_ID=22365&cm_mmc=Brickfish-_ -1-15-08%20Brickfish%20Eco-fabulous%20Campaign-_-html-_ -Origins%20Campaign%20Page. (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.) The campaign invites the environmentally-conscious to submit video, blogs or images describing how they embrace an organic and natural lifestyle. Origins representatives will select their favorite entry and award the winner a four night stay for two at Hotel Terra Jackson Hole in Teton Village, WY. The exclusive resort is renowned for its commitment to luxury as well as sustainability.

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Origins has always celebrated the connection between Mother Nature and Human Nature and this campaign gives us a unique opportunity to celebrate our new Origins Organics line with consumers

    "Origins has always celebrated the connection between Mother Nature and Human Nature and this campaign gives us a unique opportunity to celebrate our new Origins Organics line with consumers," said Kay Su, director, Origins Online. "We want to hear from anyone who keeps the lights low, recycles, eats organic or even meditates while striking her favorite yoga pose. We are confident that this campaign will showcase some incredibly unique and creative ideas for nurturing nature that anyone can adopt."

In addition to the stay at Hotel Terra Jackson Hole in Teton Village, the winner will also receive a bevy of organic goodies including the entire line of Origins Organics(TM), fine organic cotton bed linens from LOOP Organic and more. In addition, three runners up will receive organic treats.

According to Su, the Brickfish marketing platform serves as the perfect medium to drive the "What Makes You Eco-Fabulous" campaign because it provides a forum for individuals to share their best practices for natural and organic living through User-Generated Content (UGC). In addition, the Brickfish platform enables users to review and comment on entries and to share their favorites through email, Instant Messaging and hundreds of Internet sites, elevating awareness of the brand and its environmental commitment.

"With User-Generated Content, Origins is able to involve consumers in the brand's mission in a completely unique way," said Shahi Ghanem, CEO of Brickfish. "The campaign will enable Origins to spark a dialogue with consumers who live organically. We look forward to helping Origins promote the Origins Organics line to organically-minded consumers across the Web."

The "What Makes You Eco-Fabulous" campaign ends February 25. For campaign rules and regulations or for more information about Brickfish visit http://www.Brickfish.com.

About Origins

Our mission at Origins is to promote beauty and wellness through good-for-you products and feel-good experiences. We do this by celebrating the connection between Mother Nature and Human Nature. Introduced in the United States in 1990, Origins launched internationally in 1991. It is currently sold in more than 27 countries and territories including the United Kingdom, Ireland, Canada, France, Spain, Austria, Germany, Switzerland, Norway, Denmark, Sweden, Greece, Japan, Hong Kong, Taiwan, Thailand, Singapore, Malaysia, Korea, Australia, New Zealand and the Philippines.

About Brickfish

Brickfish(TM), the online marketing platform, has created a revolutionary new approach to online marketing that leverages the power of User Generated Content and social media to connect brands with consumers. Brands and agencies use our patent-pending platform to launch online advertising and marketing campaigns that spark the creation of brand-focused UGC, such as blogs, images, video and audio. This content is shared from consumer to consumer via email, IM, and hundreds of social media sites such as MySpace, Facebook, YouTube, and more. Campaign participants are rewarded for creating, voting, reviewing and sharing content, resulting in high-quality brand engagement. The Brickfish platform then tracks consumer interactions with this content and provides detailed analytics on campaign reach, performance and demographics. This results in a powerful viral marketing approach that has proven to be 5 to 10 times more effective than traditional online marketing methods such as display ads or search optimization.

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Rachel Kay
Brickfish
858-587-2530 ext 421
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